Field Marketing Manager, APAC

About the job

We are seeking an experienced, strategic, and high-performing Field Marketing Manager to drive pipeline and revenue across the Asia-Pacific region. Based in India, you will own regional field strategy and execution, and you thrive in a fast-paced, multi-market environment where every program is expected to earn its place in the pipeline.

We sell to the elite engineers and technology leaders architecting demanding, real-time systems, and your mission is to put Aerospike in front of them before our competitors do. You won't just run events; you will build integrated, account-based programs that connect with regional Sales, BDRs, and Partners, and you will be accountable for turning attention into qualified pipeline and closed revenue.

What You'll Do

• Own the Regional Field Strategy: Build and execute an annual and quarterly APAC field marketing plan aligned to global campaign themes, regional sales priorities, and target account lists. You will work hand-in-hand with regional Account Executives, Sales Leadership, and BDRs on territory planning, account prioritization, and program design, running regular syncs to keep marketing and sales aligned on the same accounts.
• Plan and Execute High-Impact Events: Deliver a portfolio of in-person and virtual programs, including executive roundtables, customer dinners, webinars, and partner-led events across India, Southeast Asia, Australia and New Zealand, Japan, Taiwan, and South Korea. You manage the full lifecycle: business case, budget, vendor and venue selection, logistics, speaker and content coordination, on-site execution, and post-event reporting.
• Drive Account-Based Programs: Partner with Demand Generation and Sales to design targeted, multi-touch ABM plays for priority accounts in industries such as financial services, fintech and payments, telecommunications, e-commerce, and digital-native businesses. Orchestrate integrated campaigns that combine events, digital, direct outreach, and content to open doors with the full buying committee, from lead engineers to C-level executives.
• Convert Engagement into Pipeline: Work with BDRs and AEs to ensure rigorous, timely follow-up on every event lead, with clear handoffs, SLAs, and feedback loops. Make sure no opportunity slips through the cracks and that attribution is captured accurately in Salesforce.
• Govern Budget and Measure ROI: Manage the APAC field budget with discipline. Use one-page event proposals, pre-defined success criteria, and post-event scorecards to decide what to scale, fix, or stop. Report on pipeline sourced and influenced, cost per opportunity, and return on investment.
• Collaborate Across Partners and Channels: Work with cloud, technology, and SI partners and regional channel partners to co-market and co-host programs that extend Aerospike's reach across the region.
• Localize with Judgment: Adapt global messaging, content, and campaign assets for the diverse markets, languages, and business cultures of APAC, and ensure every program complies with local data privacy, anti-bribery, and hospitality regulations.
• Drive Market Intelligence: Share insights from the field with Product Marketing, Product, and Sales Leadership on messaging effectiveness, competitive dynamics, customer objections, and emerging trends in the APAC market.
• Manage Vendors and Contracts: Source and manage regional agencies for attendee acquisition, event co-hosting, and onsite support. Ensure contracts and outcomes for each vendor is set and reported on accordingly.

Who You Are

• Proven Field Marketer: 5+ years of field marketing, event marketing, or demand generation experience, ideally in B2B enterprise software, with a track record of delivering measurable pipeline in the APAC region. Experience in database, data infrastructure, cloud, or developer tools is critical. 
• Strategic and Hands-On: You can build a regional plan and also run the event yourself. You are as comfortable negotiating with a venue as you are presenting a pipeline forecast to Sales Leadership.
• Account-Based Thinker: You understand how to build programs around named accounts and buying committees, and you can work with Sales to prioritize where marketing effort will matter most.
• Financially Disciplined: You manage budgets rigorously, build clear business cases, and are not afraid to cut programs that do not perform.
• AI-Augmented Operator: You actively use generative AI tools (ChatGPT, Claude, etc.) to research accounts, draft content, analyze results, and work faster and smarter.
• Credible with Technical Audiences: You can engage with engineers, architects, and technology executives, and you understand what makes a technical event worth attending.
• Exceptional Collaborator: You build trust quickly with Sales, BDRs, Demand Generation, Product Marketing, and Partners across time zones and cultures. You communicate clearly, follow through, and are comfortable working with a global team, including regular overlap with US and EMEA colleagues.
• Practical Requirements: Based in India with the ability to travel across APAC. Fluency in English is required; additional Asian languages (for example Japanese, Mandarin, or Bahasa) are a plus.

Your Modern, AI-Augmented Tech Stack

We care more about your workflow mastery than specific tool lock-in.

• CRM: Salesforce
• Marketing Automation: Marketo, HubSpot, Inflection of equivalent
• Project Management: Asana
• Conversation Intelligence and Engagement: Gong
• Research and AI: LinkedIn Sales Navigator, ZoomInfo, plus advanced fluency in prompting AI for account research, content, and analysis

How We Measure You

Pipeline sourced and influenced by APAC field programs, conversion of event leads into qualified meetings and opportunities, cost per opportunity, return on event spend, and the quality of cross-functional execution with Sales and BDRs. It is simple on purpose. We hire people who want to be a critical engine for the regional sales team, making a real, material impact on pipeline and revenue.

Aerospike is an Equal Opportunity Employer. We are committed to providing an environment free from discrimination on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law

Aerospike is an Equal Opportunity Employer. We are committed to an environment free from discrimination based on race, religion, gender identity, sexual orientation, age, disability, or veteran status.

To keep our recruitment pipeline as high-performance as our database, Aerospike uses AI-driven tools to streamline resume reviews, scheduling, and communication. While we love smart tech, we value human connection even more. AI helps us optimize the process, but real people make 100% of the actual hiring decisions.

Aerospike is the real-time database for mission-critical use cases and workloads, including machine learning, generative, and agentic AI. Aerospike powers millions of transactions per second with millisecond latency, at a fraction of the total cost of ownership compared to other databases.

Global leaders, including Adobe, Airtel, Barclays, Criteo, DBS Bank, Experian, Grab, HDFC Bank, PayPal, Sony Interactive Entertainment, The Trade Desk, and Wayfair, rely on Aerospike for customer 360, fraud detection, real-time bidding, profile stores, recommendation engines, and other use cases. 

 At Aerospike, we dream big and deliver even bigger. Our mission is to unleash the power of the world’s real-time data with a database built for infinite scale, speed, and sustainability.

If you're ready to shape the future of data, join us.