About DFTBA

DFTBA is an e-commerce company built to help make the world a better place—or in the words of our founders, Hank & John Green, to decrease world suck. We partner with online creators to design, produce, and deliver high-quality products that connect with their communities.

We’re also home to Good Store, a mission-driven venture that donates 100% of profits to charity. As we've grown, so has our impact—DFTBA has proudly donated over $13 million to high-impact charities addressing medical injustice, climate change, and other urgent challenges. Our growth is fueled not by personal gain, but by a shared drive to do more good.

At DFTBA, we value creativity, problem-solving, and—above all—people. We are committed to building a diverse and inclusive team and welcome the unique perspectives, experiences, and values you bring. 

About the role

We're looking for a strategic, revenue-driven executive to lead growth and partnerships across DFTBA's consortium of brands and e-commerce sites.

As VP of Revenue & Partnerships, you'll be accountable for driving revenue across every DFTBA brand -- including Good Store -- with a focus on sustainable growth, operational excellence, product innovation, strong partnerships, and an exceptional customer experience. Because DFTBA exists to generate profits for charity, this role plays a direct part in expanding our impact over time.

As a member of DFTBA's Executive Leadership Team (ELT), you won't just drive revenue: you'll help shape the direction and long-term health of DFTBA as a whole, partnering closely with the CEO and fellow executive leaders on cross-functional decisions, organizational priorities, and building a culture of accountability and continuous improvement.

This role calls for a leader who balances long-term strategic thinking with a hands-on focus on daily execution and someone who can translate strategy into results while keeping the business financially disciplined, customer-obsessed, and mission-driven.

What you bring:

• Proven experience as a General Manager, VP, or similar leadership role within an e-commerce or digital business;
• Strong knowledge of e-commerce platforms (e.g., Shopify) and digital marketing channels;
• Demonstrated success driving revenue growth, scaling operations, and enhancing customer experience;
• Strong financial acumen: budgeting, forecasting, and performance analysis;
• Excellent leadership, communication, and problem-solving skills;
• Ability to thrive in a fast-paced, high-growth environment!

What you'll do

Strategic Leadership & Growth

• Develop and execute a growth strategy that expands revenue, operating profit, and customer lifetime value while advancing DFTBA's mission
• Identify, evaluate, and launch growth initiatives including new product lines, partnerships, sales channels, and emerging markets
• Establish business objectives, KPIs, and operating rhythms that align every team around DFTBA's priorities
• Serve as an active ELT member, contributing to company strategy, organizational priorities, and long-term business success

Operational Management

• Lead daily operations across all brands and sales channels: merchandising, inventory, website content, and customer touchpoints
• Partner with Warehouse Ops and Customer Service on service levels, accuracy, and satisfaction
• Develop inventory and purchasing strategies that balance demand, cash flow, capacity, and turnover
• Build and maintain strong vendor and manufacturer relationships, negotiating favorable terms
• Continuously improve systems and processes to support scalable, resilient growth

Marketing & Customer Experience

• Partner with marketing and creative on acquisition, engagement, and retention across paid, social, email, and SEO
• Champion an exceptional end-to-end customer experience
• Partner with creative to ensure brand assets communicate DFTBA's mission
• Partner closely with co-founders Hank & John Green on content and promotions for Good Store and DFTBA overall
• Lead account management for Creator partners

Financial Oversight & Reporting

• Own financial performance across all brands and websites
• Participate in budgeting and monthly forecasting
• Provide the CEO and ELT with clear reporting and actionable recommendations
• Partner with Finance on Commercial Co-Venturer (CCV) and trademark licensing agreements for charitable partners
• Manage and protect DFTBA's IP portfolio, including trademarks

Team Leadership

• Recruit, develop, and lead a high-performing team
• Ensure "right person, right seat" across the team, partnering with People Ops on alignment
• Foster a constructive relationship with the DFTBA Workers Union

More about the role

Job Title: VP, Revenue & Partnerships
Status: Full Time, Exempt
Benefits Provided:

• 100% covered health care: DFTBA pays for 100% of individual premiums for employee medical, dental, vision and both short- and long-term disability -- plus 50% coverage for enrolled dependents.
• Shared Financial Success: 401(k) with generous company match + profit sharing, so employees directly benefit as DFTBA grows.
• Paid Time Off: Generous paid time off, including 12 paid company holidays and separate sick and vacation banks, to ensure a true work-life balance.

Reports to: CEO
Supervisory Position: Yes
Location: Missoula, MT, hybrid eligible

This position is ineligible for inclusion in the DFTBA Workers Union bargaining unit. All offers are contingent upon a background check via Checkr.

To learn more about DFTBA and Good Store, visit our websites: https://store.dftba.com/ and http://good.store/