Position Title:   Fractional CMO – Growth & Brand Strategy

Location:          Southern California

Wage Scale:      $10,000 USD to $12,000 USD

About Us:

True Legacy Homes is a rapidly growing residential real estate investment company specializing in home renovation, estate sale services, and life transition solutions. We purchase homes directly for cash, thoughtfully renovate them, and resell them—bringing new life to properties while simplifying the selling process for homeowners.

We’re passionate about transforming both homes and lives. Whether guiding families through estate sales, providing senior transition support, or offering compassionate, tailored solutions during major life changes, our team leads with professionalism, transparency, and care.

As a trusted leader in estate sales and senior transition services, we’re redefining how families navigate these moments. With plans for national expansion, we’re seeking driven, results-driven professionals with an entrepreneurial mindset to help shape the future of life transition services while building a meaningful career.

We are seeking a strategic and entrepreneurial Fractional Chief Marketing Officer (CMO) to partner closely with the CEO and leadership team. This role is designed for a highly experienced marketing leader who can translate insights, ideas, and business objectives into clear, actionable marketing strategies that drive growth.

The ideal candidate is both a strong listener and a visionary thinker—someone who can synthesize what we know about our business, customers, and market into compelling marketing initiatives. This individual will play a critical role in shaping our brand(s), expanding beyond traditional paid advertising, and building scalable marketing systems that support long-term success.

Duties and Responsibilities:

• Develop and implement comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
• Translate business insights and leadership input into clear, effective marketing plans and campaigns.
• Build and execute integrated marketing campaigns beyond paid advertising and PPC, including organic, content, brand, and lifecycle marketing.
• Lead the development and evolution of one or more company brands, including positioning, messaging, and identity.
• Partner closely with the CEO to align marketing initiatives with overall company vision and objectives.
• Establish and optimize marketing processes, tools, and performance metrics to ensure efficiency and ROI.

Required Qualifications:

• Proven experience in a senior marketing leadership role (CMO, VP of Marketing, or equivalent).
• Strong strategic thinking with the ability to turn ideas and insights into actionable plans.
• Demonstrated success in building brands and executing multi-channel marketing strategies.
• Entrepreneurial mindset with a hands-on, results-driven approach.
• Excellent listening, communication, and collaboration skills.
• Experience working in a fractional or consulting capacity is preferred.

Location Consideration:

The position is remote. While candidates based in Southern California are preferred, we will also consider applicants located within the Pacific or Central Time Zones.

How to Apply:

Please submit your resume and cover letter outlining your relevant experience and qualifications to Daniela.Luarca@truelegacyhomes.com. We look forward to hearing from you!

True Legacy Homes is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.