Paradise Media is a fast-growing performance marketing company behind some of the most successful affiliate and iGaming brands in the world. We run a global network of high-authority sites across casino, sports, and entertainment built on data, experimentation, and top-tier SEO. 

We’re a private company with strong capital reserves and no outside investors, making us a stable, independent, and fast-moving place to grow your career. You’ll work directly with the CEO and leadership team, have a real voice in strategy, and see your ideas go live fast. 

We’re scaling quickly to become one of the largest privately-owned companies in iGaming. A team where smart, driven people can have a massive impact and build something enduring.

About the role

We’re looking for an AI-native Product Designer to join our product team and help optimize user experience, engagement, and conversion across a portfolio of high-traffic, SEO-driven websites.

This is not a traditional design role. You will be expected to use AI as a core part of your workflow to design, prototype, and deliver solutions faster and at scale. This includes leveraging AI for UX ideation, UI generation, visual asset production, and continuous optimization.

You’ll work closely with Product Managers, SEO, CRO, Content, and Engineering to design scalable UX systems, conversion-focused components, and AI-driven design workflows.

You will also contribute to building internal AI-powered processes and tools that support faster iteration, better decision-making, and scalable design output across multiple products.

You should be comfortable designing for real production environments (especially WordPress/Gutenberg) and thinking in terms of patterns, systems, and reuse, not one-off designs.

How We Work

• AI is part of every workflow — from ideation to delivery
• We prioritize speed, iteration, and measurable outcomes over perfection
• We build systems and reusable solutions, not one-off designs
• We experiment constantly and use data to guide decisions

This role can be based in Malta (hybrid) or remote within other European countries.

Roles & Responsibilities: 

AI-Driven Design & Workflow Ownership

• Use AI tools as a default layer of execution, not an add-on
• Rapidly generate and iterate UI concepts, layouts, and user flows
• Automate repetitive design and asset production tasks
• Build and maintain AI-assisted workflows, including:
• • Prompt libraries
  • Reusable templates
  • Scalable generation processes
• Collaborate on or initiate internal AI tools or agents that:
• • Suggest UX/UI improvements
  • Support CRO hypothesis generation
  • Assist with layout and pattern optimization
• Continuously explore and implement new AI tools to improve speed, quality, and scalability

Product UX & UI Design

• Partner with Product Managers to design UX solutions that support engagement, CRO, and SEO goals
• Design scalable UI components, patterns, and layouts for:
• • Top lists & comparison tables
  • Content modules & in-article elements
  • CTAs, navigation elements, and templates
• Translate product and CRO hypotheses into testable design solutions
• Work in a rapid iteration loop, using AI to explore multiple directions efficiently
• Ensure designs are consistent, accessible, and production-ready

CRO & Experimentation

• Design and generate multiple test variants quickly using AI
• Support A/B testing initiatives (layouts, CTAs, components)
• Collaborate with Product, SEO, and BI teams to interpret data and inform design decisions
• Iterate based on experiment results and performance insights

Graphics & Visual Generation

• Own visual output using AI-first workflows
• Generate and manage:
• • Illustrations, icons, and UI graphics
  • Scalable visual systems for content and product modules
• Build automated or semi-automated pipelines for handling graphics requests
• Ensure all visuals align with brand, SEO, and performance requirements (e.g. CWV, file size)

Gutenberg-Native Design Systems

• Design with a Gutenberg-first mindset, ensuring components work as:
• • Reusable blocks
  • Patterns
  • Layout templates
• Create systems that are scalable and easy to reuse across multiple sites
• Collaborate with Engineering to ensure designs are technically feasible
• Contribute to documentation and usage guidelines for patterns and components

Requirements:

Experience

• 2–4+ years of experience as a UX/UI or Product Designer
• Experience working on product-led websites or platforms, ideally in SEO-driven environments (e.g. iGaming, Finance, Crypto, Media, Marketplaces)
• Strong portfolio demonstrating:
• • UX problem solving
  • Conversion-focused design
  • Scalable UI systems and patterns
• Experience designing for real production constraints, not just conceptual work

AI & Design Skills

• Strong hands-on experience using AI tools for:
• • UI/UX generation and iteration
  • Visual asset creation
  • Workflow automation
• Proven ability to integrate AI into day-to-day design workflows
• Experience building or structuring:
• • Prompt libraries
  • Repeatable AI workflows
  • Semi-automated design pipelines
• Strong knowledge of:
• • Figma (components, variants, auto-layout)
  • Design systems and pattern libraries
• Experience with WordPress / Gutenberg or similar CMS is a strong plus
• Basic understanding of front-end (HTML, CSS, responsive behavior)

CRO & Data Awareness

• Understanding of how design impacts:
• • Engagement
  • Conversion
  • SEO signals
• Ability to design for experimentation and iterate based on performance data

Soft Skills

• Product-minded and outcome-focused
• Comfortable working in a fast, AI-driven, high-iteration environment
• Strong bias toward execution and efficiency
• Highly collaborative across Product, SEO, Content, and Engineering
• Thinks in systems, automation, and scale, not just individual designs
• Proactive, curious, and continuously improving workflows

Success Metrics / KPIs

• Improved engagement and conversion metrics on designed pages and components
• Faster design and asset production through AI-powered workflows
• Increased design throughput without loss of quality
• Successful support and impact on CRO experiments
• Adoption and reuse of patterns, components, and design systems
• Implementation of AI-driven workflows, automations, or internal tools
• Consistent, high-quality visual output across products

Our Benefits:

• Compensation: Highly competitive salary package.
• Work Environment & Ownership: Real responsibility and minimal bureaucracy ensure true ownership.