About SH/FT

Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.

Marketo Technical Lead
(Sr. Strategist, Tech Services or Principal Strategist, Tech Services)

About the Role

We're looking for an experienced Marketo Technical Lead to join our Marketing Technology practice. This is a role for someone who has moved well beyond execution – you can architect a full Marketo environment as confidently as you can build inside one, and you know how to translate a client's business goals into a system that actually delivers.

You'll work across a broad range of engagements: demand generation, lead nurturing, ABM, revenue operations, and full marketing lifecycle programs. You'll be a hands-on builder and a strategic partner – guiding other developers, collaborating across disciplines, and serving as a trusted subject matter expert for our clients.

What You'll Do

Technical Leadership & Architecture

• Architect Marketo environments and program structures from the ground up, including workspace and partition strategies, folder taxonomies, and governance frameworks
• Lead solution design for complex implementations: multi-touch nurture programs, scoring models, lifecycle stage definitions, and Salesforce integration architecture
• Define technical standards and best practices for Marketo builds across client engagements, ensuring consistency, scalability, and maintainability
• Review and provide technical feedback on other developers' Marketo work, including program builds, smart list logic, data management flows, and integration configurations

Hands-On Platform Work

• Build and manage Marketo programs across use cases: email nurture, event management, webinars, ABM, website forms, scoring, and lifecycle automation
• Implement lead and account scoring models, including behavioral, demographic, and firmographic scoring frameworks
• Configure and maintain the Marketo-Salesforce sync, including field mapping, sync rules, campaign influence, and troubleshooting data conflicts
• Build and manage custom data structures, API integrations, webhooks, etc.
• Develop and maintain Marketo forms, landing pages, and email templates, including tokenization strategies for scalable, reusable program design

Client Engagement & Advisory

• Serve as a subject matter expert on Marketo technical strategy, helping clients make informed decisions about architecture, tooling, and process
• Lead technical workshops to translate business and marketing requirements into actionable technical plans
• Present solution designs, recommendations, and implementation roadmaps to both technical and non-technical client stakeholders
• Advise clients on Marketo best practices, data hygiene strategies, deliverability considerations, and compliance requirements (CAN-SPAM, GDPR, CCPA)
• Stay current with the Marketo/Adobe roadmap and proactively surface relevant features, updates, or opportunities to client teams

Cross-Functional Collaboration

• Partner with strategists and campaign managers to ensure technical builds support program goals, audience targeting, and measurement needs
• Collaborate with Salesforce developers and admins on CRM integration design, lead flow architecture, and revenue attribution models
• Coordinate with adjacent platform teams (Adobe Experience Platform, AEM, CJA) on integrated martech ecosystem projects
• Participate in sprint planning, technical scoping, and backlog grooming as part of agile client delivery teams

What You Bring

Required

• 7+ years of hands-on Marketo experience, with a track record of owning complex implementations end-to-end
• Deep expertise across core Marketo capabilities: program architecture, smart campaigns, segmentation, scoring, engagement programs, tokens, and operational data management
• Strong experience with the Marketo-Salesforce integration, including sync configuration, campaign influence, lead/contact/account flows, and troubleshooting
• Proven ability to architect scalable Marketo environments: workspace strategy, partition design, naming conventions, governance documentation
• Experience implementing lead lifecycle models, scoring frameworks, and revenue attribution approaches
• Comfortable leading client-facing conversations: discovery, solution presentations, and ongoing advisory
• Experience reviewing and guiding the work of other Marketo developers or marketing ops practitioners

Nice to Have

• Adobe Marketo Certified Expert (MCE) or Adobe Marketo Architect certification
• Experience with ABM platforms such as 6sense, Demandbase, or Terminus and their integration with Marketo
• Familiarity with the broader Adobe Experience Cloud ecosystem (AEP, AEM, Adobe Analytics, Target)
• Exposure to BI and analytics tools (Tableau, Looker, Power BI) for marketing performance reporting
• Knowledge of Marketo APIs (REST, Bulk) for custom integrations and data operations
• Agency or consultancy background with experience managing multiple client engagements simultaneously

Why This Role

• Work on varied, complex engagements across industries and marketing maturity levels – no two clients are the same
• Shape how our practice approaches marketing automation architecture and Marketo delivery
• Collaborate with practitioners across the full martech stack, from CRM to CDP to analytics
• Grow your craft in an environment that values both deep technical expertise and strategic thinking