About Dreww

At Dreww, we help businesses build their brand and grow their revenue using (mostly) social media. We believe great brands have the power to shape culture, but the best ones also have systems in place to drive consistent, sustainable growth. The ability to influence culture while generating revenue reliably is what sets thriving businesses apart, and that’s exactly what we help founders and executives achieve.

We combine a deep understanding of social media platforms with the ability to produce great content that shapes culture and converts. Then we build and execute the growth infrastructure that turns that attention into measurable business results. Our approach is built to adapt to different industries, whether it’s retail, CPG, ecommerce, or B2B and B2C lead generation.

Our Mission

To shape culture and influence consumer habits at scale.

Our Vision

By December 2029, Dreww aims to generate $1 million in monthly revenue, with offices in both Montreal and New York City, and a team of 80 to 100 ambitious, high-performing employees.

Our Values

Values are the behaviours that guide everything we do at Dreww. They are the filters we use for hiring, firing, rewarding, and promoting. They shape how we show up, how we work together, and what we expect from each other every day.

• Learning: We are thirsty and hungry for learning. We are curious. We are constantly leveling up and sharing what we know. We listen to podcasts, take courses, read books, and follow leaders in our field.
• Candor: We say what needs to be said, even when it’s hard. We surface issues early and don’t let them linger. Feedback is direct and constructive, but always respectful.
• Wellness: We prioritize physical and mental well-being so that we can perform at a high level, consistently and sustainably.
• Accountability: We take full accountability for our work and the results that come from it. We honor our commitments without excuses and we do whatever it takes to get the job done.
• Excellence: We aim to be in the top 1% of our field. We hold ourselves to high standards of quality. We don’t accept the status quo or do things halfway. We push ourselves to always do better than the time before.

Who we are

We are a team of highly passionate social media specialists, content creators, and growth hackers dedicated to our mission of shaping culture and influencing consumer habits at scale.

• We are current
• We are curious
• We are proud
• We are optimistic
• We are geeky
• We are analytical
• We are imaginative

Our Culture

At Dreww, we reject the status quo and are driven by ambition. We are highly motivated individuals eager to make our mark in the world. Dreww is not a corporate 9 to 5. It is a place for those who want more than just a paycheck. What you will find here is a demanding, intense and deeply formative environment where you can push your limits and do the best work of your career.

Performance at Dreww is measured by the impact you have in helping us achieve our mission. We evaluate the speed at which you learn, the quality and independence of your work, and your ability to quickly grasp new concepts and execute with confidence and conviction. People who excel with high level direction, take ownership, get things done without being asked and consistently show initiative and proactivity thrive at Dreww.

Role & Responsibilities

This is an entry-level position at Dreww for someone who already has hands-on experience running Meta Ads for lead generation and is eager to take full ownership of campaigns with guidance from senior team members. While this is a junior role, you will be trusted with significant responsibility to lead campaigns, shape messaging, and work directly with our creative team to bring ads to life.

You’ll be responsible for both the strategic and creative sides of paid social lead generation. This includes conducting customer research to uncover insights, turning those insights into compelling ad messaging, and working with our content creators to produce short-form video and static assets. You’ll also write creative briefs, attend shoots, and oversee the production of original ad content.

This role is ideal for someone who is analytical, creative, and ambitious. If you enjoy combining research, messaging, and creative production with hands-on paid social execution, this role will give you the freedom and responsibility to grow quickly. The expectation is that within 3 to 6 months, you will progress from the junior role into a specialist-level position, taking on greater ownership and leadership in client campaigns.

As a Junior Specialist, Lead Generation & Paid Social Media, you will:

• Lead the execution of Meta Ads campaigns for lead generation (instant forms + landing pages), managing targeting, budgets, creative testing, and optimization
• Conduct customer and market research to identify pain points, motivations, and objections, and translate insights into ad messaging strategies
• Write creative briefs for ad campaigns and collaborate with content creators, designers, and editors to produce high-performing ad creatives
• Participate in and support on-set production of original short-form video content designed for paid social campaigns
• Draft and test ad copy variations to refine messaging and improve conversion rates
• Collaborate on developing landing page copy, content, and messaging, and work with front-end developers to bring landing pages to life
• Monitor campaign performance, analyze data, and provide clear optimization recommendations to improve cost per lead and overall ROI
• Document campaign learnings, contribute to Dreww’s internal playbooks, and help shape best practices for paid social lead generation
• Help manage day-to-day client relations with support and supervision from senior team members, ensuring communication is clear and proactive
• Produce a monthly performance reports for clients, highlighting results, learnings, and next steps

Qualifications:

• Bachelor’s degree in marketing, business, communications, or a related field
• 1–2 years of relevant experience ideally in paid social media, growth marketing, or lead generation
• Hands-on experience running Meta Ads campaigns for lead generation (instant forms and/or landing pages)
• Perfectly bilingual in French and English, both spoken and written
• Based in Montreal, with the ability to work from our office
• Strong interest in customer research and ability to turn insights into ad messaging and content strategies
• Comfortable writing ad copy and collaborating on creative briefs for video, static, and landing page content
• Experience working with creative teams and/or on-set production of short-form video content is an asset
• Familiarity with marketing platforms such as Meta Ads Manager (required); knowledge of TikTok Ads or Google Ads is an asset
• Proficient with spreadsheets and comfortable analyzing data to identify trends or opportunities
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks and meet deadlines
• Eager to learn, take feedback, and grow within a fast-paced, performance-driven environment
• Proactive mindset and willingness to take ownership of tasks with support and guidance

Perks and benefits

🛡️ Group insurance

🏖️ 2 weeks of paid vacation upon hiring

🎄 1 week of paid vacation during the holidays

🧑‍💼 2 paid personal days

🤒 Unlimited paid sick days (physical health, mental health, and menstrual leave)

🏅 Double paid holidays

☀️ Friday afternoons off in the summer

🎂 Day off for your birthday

🏠 Hybrid work model with flexible hours

💻 On-site work equipment provided

📱 Monthly cell phone allowance

🩸 Feminine hygiene products available on-site

🍎 Snacks provided

📚 Budget for training, workshops, and conferences

🌟 Peer recognition programs

🤝 Quarterly team bonding activities