About Dreww

At Dreww, we help businesses build their brand and grow their revenue using social media. We believe great brands have the power to shape culture, but the best ones also have systems in place to drive consistent, sustainable growth. The ability to influence culture while generating revenue reliably is what sets thriving businesses apart, and that’s exactly what we help founders and executives achieve.

We combine a deep understanding of social media platforms with the ability to produce great content that shapes culture and converts. Then we build and execute the growth infrastructure that turns that attention into measurable business results. Our approach is built to adapt to different industries, whether it’s retail, CPG, ecommerce, or B2B and B2C lead generation.

Our Mission

To shape culture and influence consumer habits at scale.

Who we are

We are a team of highly passionate social media specialists, content creators, and growth hackers dedicated to our mission of shaping culture and influencing consumer habits at scale.

• We are current
• We are curious
• We are proud
• We are optimistic
• We are geeky
• We are analytical
• We are imaginative

Our Culture

At Dreww, we reject the status quo and are driven by ambition. We are highly motivated individuals eager to make our mark in this world. Dreww is not a corporate 9 to 5 job; it’s a place for those who seek more than just a paycheck. We go to great lengths to ensure our work shapes culture and influences consumer habits at scale, obsessing over the final 1%. Our work environment is structured to support and encourage excellence, helping our team members reach their full potential and produce the best work of their careers. 

Performance at Dreww is measured by the impact you have in helping us achieve our mission, regardless of your role. We evaluate the speed at which you learn, the quality and independence of your work, and your capacity to quickly grasp new concepts and execute with confidence and conviction. Individuals who excel with high-level direction, take ownership, get things done without being asked, and demonstrate proactivity and initiative thrive at Dreww. Learn more about our culture by visiting https://dreww.ca/jobs/

Role & Responsibilities

This is a senior-level position at Dreww focused on helping ecommerce brands scale their revenue through full funnel, performance driven strategies. In this role, your mission is to lead paid media efforts while owning the entire customer journey, starting with research and continuing through to conversion, retention, and long term loyalty.

You will be responsible for conducting customer research, developing high-performing ad content, optimizing on-site conversion rates, and managing email marketing strategies, including both campaign-based and behavior-based automated flows. Your focus will be on acquiring new customers while maintaining the lowest possible NCAC and increasing lifetime value (LTV) through a seamless and scalable acquisition system.

You will take full ownership of performance outcomes and be accountable for meeting KPIs tied to CAC, NCAC, MER, AOV, conversion rate, and customer retention.

As a Senior Specialist, Ecommerce Growth & Paid Social Media, you will be responsible for the following:

• Take full ownership of paid media and growth performance across the ecommerce funnel, from acquisition to retention
• Conduct customer research to inform messaging strategies, offers, creative direction, and funnel structure
• Lead the ideation and production of ad creative, including static images, videos, and copywriting for paid social campaigns
• Plan, launch, and manage paid campaigns across Meta, TikTok, and Google platforms, with a strong testing and optimization roadmap
• Build and maintain forecast models that tie media investments to revenue goals and margin thresholds
• Optimize conversion rates through A/B testing, landing page improvements, and funnel refinement
• Own and manage ecommerce email marketing strategies, including promotional campaigns and automated flows based on customer behavior
• Analyze performance data across channels to inform media buying, content production, and funnel decisions
• Report regularly with clear insights and recommendations to improve performance and guide strategy
• Collaborate closely with content, creative, and web teams to ensure alignment across touchpoints
• Provide support and mentorship to junior team members and freelancers involved in campaign execution or content creation

Qualifications:

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5–10 years of experience in ecommerce growth, performance marketing, or paid social media, ideally within an agency or fast-paced performance-driven environment.
• Strong understanding of ecommerce customer journeys, conversion funnels, and how to acquire and retain customers efficiently.
• Experience building and maintaining financial forecast models tied to revenue and margin targets, with a strong grasp of metrics like NCAC, MER, LTV, AOV, and conversion rate.
• Proficiency in developing messaging strategies and producing content for paid campaigns, including static ads, video scripts, and offer-driven creative.
• Hands-on experience with paid advertising platforms such as Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Strong experience with ecommerce CRO tactics, A/B testing, and landing page optimization.
• Familiarity with email marketing tools and automation platforms, and experience managing both promotional campaigns and behavior-based flows.
• Experience using first-party data and attribution tools such as Triple Whale or AdBeacon to analyze performance, track customer journeys, and inform media and creative decisions.
• Excellent analytical skills with the ability to interpret data, evaluate performance, and make strategic decisions based on insights.
• Clear communication and collaboration skills, with the ability to lead strategy conversations and align teams across media, content, and creative.

Perks and benefits

🛡️ Group insurance

🏖️ 3-4 weeks of paid vacation upon hiring

🎄 1 week of paid vacation during the holidays

🧑‍💼 2 paid personal days

🤒 Unlimited paid sick days (physical health, mental health, and menstrual leave)

🏅 Double paid holidays

☀️ Friday afternoons off in the summer

🎂 Day off for your birthday

🏠 Hybrid work model with flexible hours

💻 On-site work equipment provided

📱 Monthly cell phone allowance

🩸 Feminine hygiene products available on-site

🍎 Snacks provided

📚 Budget for training, workshops, and conferences

🌟 Peer recognition programs

🤝 Quarterly team bonding activities