About Us

Vivazen launched with a disruptive idea: that a small, plant-powered shot could outperform the synthetic stimulants dominating convenience counters. Over a decade later, we’ve not only proven it—we’ve defined the category. As the original brand to bring kratom-based products to market, we’ve since expanded into a powerful portfolio of clean, effective botanical blends—with more than 700 million servings sold nationwide.

Retailers rely on Vivazen to drive real revenue in minimal space. Consumers trust us for fast-acting, feel-good energy they can count on. And behind it all is a business built for speed, ownership, and performance.

At Vivazen, you won’t wait for permission or promotion. From day one, you’ll run a real territory with clear goals, visible numbers, and the support to win. As we enter a new phase of rapid growth, we’re building a team that’s as ambitious as the opportunity. If you're motivated by autonomy, accountability, and upward mobility—and you want to help shape the future of natural performance—you’ll go far at Vivazen.

WHAT YOU’LL DO 

As our Paid Media Specialist, you'll design, launch, and optimize multi-channel paid campaigns across platforms like Google, Meta, TikTok, Pinterest, programmatic and other channels. You’ll analyze performance metrics to drive ROI, scale campaigns, and proactively test new audiences, creatives, and channels. Your work will directly influence customer acquisition and brand visibility.

 WHO YOU ARE

• Strategic Thinker – You build campaigns with long-term growth patterns, not just short-term wins.
• Analytical Storyteller – You turn data into compelling narratives and actionable insights.
• Creative Collaborator – You brainstorm and execute with copy, creative, and brand teams.
• Growth Hacker – You’re constantly experimenting and refining to reach cost and scale goals.
• Detail-Oriented Operator – Checks, QA, and organized workflows are your foundation.
• Agile Learner – You stay ahead of ad platform trends and evolving consumer behavior.
• Open minded - open to new ideas, platforms and models
• Problem solver - You own results, solve problems without drama, and always find a way forward—no excuses.

RESPONSIBILITIES:

• Develop, execute, and manage paid acquisition campaigns across search, social, display, and video.
• Set and analyze key campaign KPIs—CPM, CTR, CVR, ROAS, CAC, LTVCAC,
• Run A/B and multivariate tests on creatives, copy, audiences, and bidding strategies.
• Monitor budgets, pacing, and bid strategies to maximize ROAS, CAC and scale.
• Collaborate with design and content teams on ad creative and performance feedback.
• Implement tracking frameworks (UTM, pixels, conversion API, analytics) and maintain dashboards.
• Write concise executive-ready reports with actionable insights.
• Stay current on platform updates, ad formats, and innovations.

WHAT YOU’LL BRING 

• 3+ years managing paid digital campaigns with demonstrable performance improvements.
• Expertise in platforms: Google Ads, Meta Business Manager, TikTok Ads, Pinterest Ads.
• Proficiency with analytics tools (Google Analytics, Data Studio or Looker).
• Strong skills in Excel or BI tools.
• Hands-on ad creative optimization experience.
• Experience tracking conversion paths via pixels and APIs.
• Experience in e-commerce or DTC growth is a plus.

COMPENSATION

A competitive base salary will be provided in this position, with an additional bonus plan based on performance. In this role you will contribute directly to a highly lucrative exit and will be rewarded generously as a result. Full medical benefits are provided as part of this role.