About Nettwerk

Founded in 1984, Nettwerk Music Group is a global independent record label with a deep history of purpose-led innovation. We partner with an eclectic roster of artists to build meaningful, engaged fan bases and sustainable careers. 

Headquartered in Vancouver, with a hybrid workforce of over 200 across the globe –and hubs in Los Angeles, London, Hamburg, Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond– we benefit from a unified global team with diverse and rich, cross-market experience.

Position Summary:

Role Responsibilities:

• Identify, research, and build relationships with influencer agencies and influencers on platforms such as TikTok, Instagram, YouTube, and other emerging platforms, sourcing relevant influencers for specific campaigns

• Manage third-party influencer platforms and database relationships while developing and maintaining an internal influencer marketing database.

• Run and manage fan accounts to boost engagement and foster a strong connection between artists and their audience

• Researching influencer databases for superfans to serve as moderators for fan accounts

• Join calls with respective artist and community teams as necessary

• Develop influencer marketing strategies for relevant / priority releases

• Manage influencer marketing spend and budget, overseeing negotiation and payouts 

• Measure and report the effectiveness of current influencer marketing campaigns 

• Identify and monitor trending sounds and campaigns across all platforms, conceptualizing on how artists can participate

• Create internal resources such as platform, sound, and trend reports to share with wider team

• Support the digital marketing team with various tasks as needed

Role Requirements:

• 1+ years in music marketing, social media marketing, or influencer marketing role

• Strong understanding of all digital platforms and best practices as they relate to influencer and content strategies 

• Organized self-starter with excellent attention to detail and communication skills

• Existing relationships in the influencer space across multiple verticals

• Experience with conceptualizing and executing influencer marketing campaigns

• Experience with negotiation and budgeting, awareness of current posting rates

• Ability to identify and communicate relevant trends and high sound usage in real time

• Must be self-motivated, adaptable, flexible, and have the ability to prioritize numerous projects and tasks simultaneously

• Ability to work quickly and efficiently to meet tight or changing deadlines

• Ability to be proactive, resourceful, and willing to take initiative to problem solve

• Creative-minded with an interest in analytics and data analysis

• Immersed in the digital marketing and social media landscape with understanding of current trends

• Knowledge of label and current artists