About the Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

Join a growing audience and events team helping to shape high-quality Computing events for senior IT decision-makers at end-user organisations.

About the Role 

We are looking for an outgoing, commercially aware Delegate Recruitment Executive – B2B Technology Events/ Audience Development Executive German Speaker to join our team. The primary focus of the role will be developing and growing high-quality audiences for our German VIP and Channel events, working closely with senior technology channel professionals across Germany and wider Europe. 

You will take ownership of audience development activity across a portfolio of events, including delegate sourcing, qualification, relationship building and attendance delivery. This role involves regular communication with MSPs, VARs, solution providers, vendors, advisory board members and other senior technology professionals.

Working closely with editorial, marketing, sales and operations teams, you will become a key voice for the German audience community while also supporting wider European programmes. 

Key Responsibilities 

• Lead audience development for German VIP and Channel events, including research, sourcing, outreach, qualification and attendance delivery.

• Build and maintain relationships across the IT channel community, including MSPs, VARs, system integrators, solution providers, vendors and advisory board members.

• Conduct professional conversations in German and English with prospective delegates, clearly communicating event value and attendee benefits.

• Support the German advisory board programme, including communications, preparation and feedback collection.

• Assess delegate applications against event criteria an audience requirements.

• Share market insight, audience feedback and relationship intelligence with internal stakeholders.

• Use phone, email, LinkedIn, referrals and networking opportunities to develop the German audience community.

• Attend relevant events in Germany, the UK and Europe to strengthen relationships and identify future delegates.

• Provide regular reporting on audience progress, pipeline quality and attendance risk, in both English and German.

What We’re Looking For 

• Fluent German and English language skills, with the confidence to communicate professionally with senior technology and channel professionals in both languages. 

• Previous experience in audience development, delegate acquisition, recruitment, sales, partnerships, events or another relationship-led commercial environment is required

• A confident communicator who enjoys speaking to people by phone, email, LinkedIn and face-to-face.

• A natural relationship-builder who can develop trust with senior IT, technology and channel professionals and represent The Channel Company in a professional, human and credible way.

• Commercially aware, curious and comfortable researching companies, job titles, technology themes, market trends and potential attendee communities.

• Organised, self-motivated and resilient, with the ability to manage multiple events and deadlines at the same time.

• Comfortable working towards targets, tracking progress and taking ownership of results.

• Proficient in Microsoft Excel, Word and Outlook; experience with LinkedIn Sales Navigator, CRM systems or event platforms would be useful but is not essential.

• Willingness to work on a hybrid basis, with office attendance required at least twice a week, as well as occasional travel to events in Germany, the UK and wider Europe when needed.

What you can expect from us: 

As well as working with the most interesting, talented and fun people in media, we operate a culture where success is recognised. You will be supported throughout your career at The Channel Company, tailoring your development through management support, internal and external training courses, and on-the-job training.   

Our perks and benefits:

• 35 hours per week- Monday to Friday

• Opportunity to join a growing business with lots of opportunities to influence.

• Hybrid working

• International Temporary Remote Working

• Employee referral scheme

• A tailored training and induction plan - we want you to succeed!

• Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver

• Volunteering days

• The opportunity to work within a globally diverse team

• The opportunity to learn new skills in an ever-changing and adaptable business support line.