About Umbrella Group of Companies

We exist to empower businesses of all sizes with transformative, customer-centric innovation — not legacy systems. As the agile challenger to traditional IT conglomerates, we unite specialized firms under one vision: to be a global strategic business partner, providing transformative technological solutions that inspire creativity and innovation.

About Tidal Commerce Inc.

Tidal is an outcome-focused, specialized eCommerce consulting and engineering boutique for B2C & B2B businesses, offering comprehensive solutions from ideation to implementation and management. 

• Recognized as a Shopify Plus partner.
• Expertise in headless and composable technologies.
• Diverse B2C and B2B planning and implementation experience and a deep understanding of both markets.
• Integrated onshore and offshore teams in six countries, offering support for round-the-clock productivity.
• Member of Umbrella-Incorporated, a business consulting firm, Tidal provides holistic end-to-end digital transformation solutions with cross-functional expertise in strategy, finance, operations, marketing and technology.

About the role: Your Mission

The Director of Marketing & Partnerships will identify, cultivate, and scale strategic technology and go-to-market partnerships to drive revenue, enhance customer value, and solidify Umbrella as a premier Global Solutions Integrator. 

Objectives, Outcomes, and Key Metrics

1. Strategic Partnerships & Go-To Market Execution 

• Lead Umbrella’s global partnerships & alliances strategy to drive co-sell revenue. 

• Develop joint business plans with Tier 1 and select Tier 2 partners (Tidal, CMN). 

• Execute partner engagement initiatives, stakeholder awareness (e.g., events, meetings, AE/SE alignment). 

• Align cross-functional GTM strategies (Tier 1 & 2 partners) with internal sales & delivery teams. 

2. Umbrella Marketing Leadership & Oversight 

• Direct the marketing function for the entire Umbrella organization. 

• Manage and mentor the marketing team (Coordinator & Content Creator). 

• Oversee the creation of high-quality technical content & demand-generation campaigns. 

• Ensure MQL quality and data-driven insights align with sales goals. 

• Optimize CMN’s and Tidal’s digital presence, events strategy, and thought leadership initiatives. 

3. Revenue Influence & Demand Generation 

• Expand Umbrella’s partner ecosystem with high-value ISVs & technology alliances. 

• Track and report on partnership-influenced revenue and marketing pipeline contribution. 

• Own and improve lead scoring, MQL handoff process, and conversion rates to sales. 

Competencies Required for Success

Key Responsibilities

• Manage key technology alliances, solution providers, and strategic partners. 

• Be a driver in partner-led sales motions and expand the influence of Umbrella across global markets. 

• Execute a partnership strategy that aligns with revenue, innovation, and customer experience objectives. 

• Regional lunches/dinners for Tier 1,2 partners.  

• Partner manager meetings with Tier 1 partners (Tier 2/3 when applicable).  

• Personalized AE and SE outreach for both Tier 1 and Tier 2/3 partners in a way that provides value and keeps the firm top of mind.  

• Organize partner meetup events. 

• Attending industry conferences annually. 

• Participate as a key leader in SKO meetings with Tier 1 and Tier 2 partners. 

• Publish thought leadership about partnerships in technology and services. 

• Be a driver of certifications and partner enablement efforts with our internal teams helping our team drive to the top partner (Tier 1 only) 

• Partner related CRM hygiene in Salesforce  

Qualifications

• Bachelor's degree in Business, Marketing, Technology, or a related field
• 10+ years of experience in strategic partnerships, alliances, or business development roles within commerce, security technology, SaaS, or cloud infrastructure industries
• Proven track record of developing and managing strategic technology partnerships that drive revenue growth.
• Experience working with Tier 1 & Tier 2 technology partners, including ISVs, cloud providers, and enterprise solution vendors.
• Strong co-sell and go-to-market (GTM) execution experience, with a demonstrated ability to align partner sales motions with internal teams.
• Experience leading joint business planning, including revenue forecasting, partner enablement, and market expansion strategies.
• Familiarity with channel sales, reseller programs, and partnership incentive structures.
• Exceptional relationship management skills--able to build trust and executive-level engagement.
• Strong understanding of enterprise sales cycles, SaaS ecosystems, and cloud-based partner models
• Excellent negotiation, deal structuring, and contract management skills
• Proficiency in CRM tools (Salesforce), partner management platforms, and data-driven decision-making.
• Ability to travel up to 30% for partner meetings, conferences, and GTM initiatives.

Preferred Qualifications

• MBA or equivalent experience in strategy, business development, or partnerships.
• Prior experience in Global Systems Integrators (GSIs), Managed Services Providers (MSPs), or SaaS ecosystems.
• Expertise in commerce, security, digital transformation, or cloud infrastructure solutions.
• Experience in building and scaling partnership programs from the ground up.
• Strong public speaking and thought leadership presence--able to represent Umbrella at industry events.
• Comfortable working in fast-paced, high-growth environments where agility and execution matter.

Core Values Alignment

✅ Curious – Invest in inquiry to craft customer-centric experiences. 

• Demonstrates a deep curiosity about market trends, partner goals, and customer pain points. 

• Asks insightful questions to drive innovative partner solutions. 

• Proactively seeks opportunities to enhance Umbrella’s partnership ecosystem. 

✅ Agile – Respond swiftly by anticipating change and leading it. 

• Anticipates market shifts and proactively adapts partnership strategies. 

• Moves with speed and precision to capitalize on co-sell opportunities. 

• Adjusts GTM strategies based on real-time partner and customer feedback. 

✅ Reliable – Consistently deliver outcomes. 

• Builds trust-based relationships with partners through consistent execution. 

• Ensures follow-through on commitments, from joint business plans to revenue outcomes. 

• Maintains high partner satisfaction and retention by being dependable and accountable. 

✅ Effective – Plan, design, and build with the outcome in mind. 

• Aligns all partnership initiatives with clear, measurable business outcomes. 

• Focuses on high-impact, revenue-generating activities. 

• Maintains professional pride in delivering excellence across partner strategy, execution, and engagement. 

What We Offer:

• Competitive salary ($130,000-150,000 per year as base), commissions, and benefits package
• Opportunity to work with a talented and passionate team
• Continuous learning and professional development opportunities
• Collaborative and innovative work environment
• Flexible work arrangements

We are an equal opportunity employer and welcome applications from all qualified individuals