At Veracity, we aim to be a different kind of insurance partner – one that is free from outside investors, venture capital, or the pressures of a corporate parent.

Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.

We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.

We’re growing fast and want you to be a part of it!

We're seeking an experienced and commercially sharp Director of Agency Sales to join our team. Reporting to Revenue Operations leadership, this remote role is responsible for driving revenue growth through strategic sales initiatives, team leadership, and operational oversight across two distinct but interconnected functions – a Producer sales team and an Account Management team.

While both teams share common development needs around insurance knowledge and product competency, each requires a different coaching lens. Producers need support on consultative selling, pipeline discipline, and conversion. Account Managers need support on retention, coverage accuracy, and client relationship depth. The right candidate is equally comfortable coaching both and knows how to flex their approach depending on who's in the room.

Key Responsibilities

• Establish and reinforce sales expectations, KPIs, accountability standards, and performance goals across both the Producer and Account Management teams
• Review pipelines, close ratios, lead response times, conversion rates, revenue performance, and related operational metrics to identify opportunities for improvement
• Coach Producers on consultative selling, objection handling, discovery conversations, and value-based selling – and coach Account Managers on retention, coverage accuracy, client relationship management, and account rounding
• Provide technical guidance on commercial insurance coverages, underwriting requirements, policy structures, and market placement considerations across both teams
• Clearly explain coverage concepts to Producers, Account Managers, and customers as needed, and identify coverage gaps with coaching on how to address them appropriately
• Review submissions for completeness, accuracy, and marketability
• Support team members in complex client-facing conversations and insurance-related discussions
• Maintain expertise in admitted and non-admitted insurance markets and support market placement discussions as needed
• Monitor team performance and drive improvement through coaching, process refinement, training, and skill development initiatives
• Build and maintain a coaching-oriented culture focused on accountability, performance, and continuous improvement across both functions
• Use observations and performance data to identify coaching needs, behavior trends, skill gaps, and opportunities for additional support or accountability
• Partner with leadership to identify operational challenges, training opportunities, and performance improvement initiatives
• Required to perform other duties as requested, directed, or assigned

Requirements and Qualifications

• 5+ years of commercial lines insurance experience
• 2+ years managing, mentoring, or coaching producers, sales representatives, or account managers – experience leading both functions is strongly preferred
• Strong knowledge of commercial insurance coverages including General Liability, Professional Liability, Property, Inland Marine, Workers Compensation, Commercial Auto, and Excess/Umbrella
• Strong understanding of underwriting guidelines, eligibility requirements, exclusions, endorsements, audits, certificates, additional insureds, waivers of subrogation, and policy issuance workflows
• Experience reviewing insurance submissions for completeness, accuracy, and marketability
• Strong understanding of consultative selling, objection handling, discovery conversations, and value-based selling
• Experience reviewing sales performance metrics, pipelines, conversion rates, and revenue performance
• Excellent communication, leadership, and coaching skills

Preferred

• CIC, CRM, CPCU, CISR, ARM, or similar insurance designation
• Experience working with both admitted and non-admitted markets

Perks

• Health, dental, and vision plans
• Amazing work-life balance with 4 weeks of Paid Time Off
• 10 Paid Company Holidays with 2 floating holidays
• 401K Programs with employer match
• Personal assistance programs for support in a healthy personal and work life
  
  

Why Veracity?

Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:

• Engage in groundbreaking projects that are reshaping the insurance landscape
• Collaborate with a group of dedicated, like-minded professionals
• Experience a culture that prioritizes growth and development
  
  

Compensation Range: $130k/yr - $140k/yr

We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics. 

If you need accommodation, please let us know during the interview process.