Position Purpose

The Performance Manager plays a pivotal role in executing digital strategies and optimising PPC and Paid Social campaigns at farsiight. This position partners with Lead Strategists and clients to ensure campaigns meet performance goals while delivering creative and data-driven insights that drive meaningful business growth.

The role involves managing a portfolio of 3-6 client accounts, handling monthly budgets ranging from $10,000 to $100,000+. The Performance Manager will have the opportunity to own key client relationships, lead strategic discussions, and continually innovate through testing and experimentation to stay ahead in the fast-paced digital landscape.

Key Responsibilities and Duties

Campaign Management and Optimisation

• Strategise, execute, and optimise Paid Social and PPC campaigns to drive revenue growth
• Manage client budgets from $10,000 to $100,000+ per month across Google Ads, Microsoft, Meta, TikTok, Pinterest platforms
• Test, analyse, and iterate campaign elements to maintain optimal performance
• Monitor campaign performance daily and make proactive adjustments to maximise results
• Manage a portfolio of 3-6 client accounts, working with B2C/D2C brands. 

Creative Strategy and Briefing

• Own end-to-end creative strategy, informed by customer research, brand positioning, and performance insights
• Translate commercial goals (revenue, CAC, MER) and audience behaviour into clear creative angles, messaging frameworks, and channel-specific concepts
• Develop detailed creative briefs for our design team or reverse briefs for our clients. 
• Use creative performance signals (thumb-stop rate, engagement, revenue) to prioritise concepts and evolve briefs over time
• Own the creative testing roadmap, identifying what to test next across audiences, products, and offers to unlock incremental growth

Client Relationship Management

• Own and nurture relationships with assigned key accounts, establishing trust as a strategic advisor
• Lead client meetings, driving strategy discussions and delivering results with a proactive approach
• Educate clients on campaign performance and simplify complex data to highlight the value delivered

Reporting and Communication

• Provide detailed, insightful performance reports with actionable recommendations to clients
• Lead client calls, ensuring clients remain informed and confident in campaign direction
• Translate complex data and analytics into clear insights that highlight key trends and opportunities
• Maintain regular communication with clients to manage expectations and build strong partnerships

Technical Implementation and Management

• Implement and manage tracking setups using Google Tag Manager and Meta Pixel
• Configure and optimise shopping feeds for eCommerce campaigns
• Utilise Google Analytics to analyse user behavior and campaign performance
• Ensure accurate tracking and data integrity across all platforms and campaigns

Collaboration and Team Participation

• Participate in weekly Performance Team meetings for training, brainstorming, and industry updates
• Collaborate with media buyers, strategists, and creative teams to build integrated campaigns
• Share insights, learnings, and best practices with team members to elevate overall team performance

Required Qualifications and Experience

Essential Requirements

• Minimum 4-5 years of experience in Paid Social/PPC advertising
• At least 1-2 years of experience in an agency setting
• Minimum 1 year of experience managing large client budgets of $50,000+ per month
• Hands-on experience managing Google Ads and Meta Ads campaigns with budgets from $10,000 to $100,000+ per month
• Demonstrated track record of meeting and exceeding performance targets and KPIs

Technical Skills

• Strong technical proficiency with Google Tag Manager, Meta’s Pixel, and tracking implementations
• Experience with shopping feed management and optimisation
• Proficiency in Google Analytics for campaign analysis and insights
• Solid understanding of conversion tracking, attribution models, and measurement frameworks

Professional Competencies

• Strategic mindset with ability to analyse data, identify opportunities, and solve problems creatively
• Exceptional verbal and written communication skills
• Ability to translate complex technical concepts into clear, accessible language for clients
• Strong attention to detail and project management capabilities
• Results-driven approach with passion for performance marketing and growth
• Proven ability to manage multiple priorities and meet deadlines in a fast-paced environment

About farsiight

Meet farsiight. We are a Growth Marketing Agency with deep specialisation in both B2C & B2B. We’re performance marketing specialists but know that one channel (or two) can’t grow brands in isolation (anymore).

Our overarching mission, "Growth for Good," is why we exist. We’re driven by a profound desire to assist brands that are dedicated to making a positive impact on their customers, communities, and employees. We hold ourselves to the highest standards of integrity and relentlessly pursue growth.

Our philosophy here at farsiight is simple.

#1 Only partner with companies that we truly believe in.

#2 Only partner with companies that will treat us as a true partner, not just another agency.

#2 Only partner with companies that we truly believe we can help achieve their goals.

This simple formula is we are one of the highest-rated independently owned agencies in Australia on Clutch, take a look for yourself: https://clutch.co/profile/farsiight