About ICP

ICP is a global leader in Content Operations, partnering with some of the world's most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content. Content confidently.™

With offices in Atlanta, London, Mexico City, Mumbai, and Shanghai, we operate on a global scale, delivering world-class solutions that drive exceptional business outcomes.

Who We Are  

At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive.

We're A People First Company

At ICP, we provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays.  We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.

Bring the Confidence  

Are you a relationship-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You're not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role. We’d love to hear from you!

About the role

As a Brand Lead, this role will focus on Digital Asset Management and/or Product Information Management services as an integral function in day-to-day martech operations. You will manage a team of Brand Stewards who provide dedicated support to Brand teams, develop and host user training sessions, and share industry best practices. You will add value at every level of client engagement, identifying key users or user groups for adoption and engagement, proactively supporting client needs through gap analysis and process innovation. You will be responsible for creating and refining reports to meet client business objectives and develop engaging relationships with key account individuals to promote system adoption across brands.

How You Will Make an Impact:

Client Management/Reporting:

• Support Global Content Manager (GCM) with TAB-wide strategies, using reporting to analyse trends and recommend actions
• Coach team and clients on how to best execute strategies and DAM best practices
• Lead meetings with primary stakeholders for workstream or project (specialising in Brand/Agency relations)
• Enhance user engagement by addressing improvement areas and presenting tailored solutions
• Act as SME for TAB platform (DAM) by having a strong operational understanding of our services and as well as the platform’s capabilities
• Ensure best practices are followed for the migration and management of assets and data including maintaining asset specifications
• Identify pain points from various business units and escalate to account leadership on process improvement

Team Management:

• Lead team/work stream meetings, identifying and addressing possible queries or escalating to account leadership when appropriate
• Manage and report on team performance, workload and capacity
• Up-skill and develop team members, identifying knowledge gaps and offering solutions

Collaboration

• Bridge between internal, client, operations, and other stakeholders
• Collaborate with Implementation Leads on platform/user trends
• Lead knowledge-sharing sessions

KEY VALUES:

Authenticity – Being present, honest and sincere goes a long way.

Compassion – Doing the right thing means driving connection within our community and caring for one another.

Focus on Service – Roll up those sleeves and tackle every problem with a can-do attitude. Remember, help will always be offered to those at ICP!

Providing the Right Resources – Always find a way, you are incredibly capable.

Earn Trust – We value consistency, reliability, accountability and constantly striving to be inclusive and diverse.

Take Ownership – It’s important to approach your work with a sense of urgency and responsibility, we recognize that we must meet obligations and focus on positive outcomes.

Partnership – Collaboration, respecting one another and aligning on your roles and responsibilities are a must.

Creative Thinking – Last but not least, the willingness to learn and enjoyment of the problem-solving process are vital for our mission.

“BIG PICTURE” RESPONSIBILITIES:

Ensure ICP operates on a solid foundation by building strong client relationships and supporting their objectives

Passionately manage and evolve your client’s maturity in the Digital Asset Management space

Build a strong understanding of clients’ business issues, industry, competitors, and brands

Build rapport and trust with others and all levels within ICP

Lead team members to generate new ideas and evolve and enhance existing programs

Lead team members to problem solve and consult with the account leadership as required

Develop a solid understanding of client campaign and production needs

Drive development of work at all stages to ensure that it meets and exceeds client expectations, identifying opportunities with your clients and for the business

What You'll Have:

3-5 years industry experience in media, digital asset management, librarian sciences or archives preferred but not required

3-5 years experience using a digital asset management system or other tech system such as a digital library, CMS, PIM, or CRM preferred but not required

For Internal Candidates:

For candidates that are over level 40, there would be the requirement to manage Business Development and expansion opportunities and actively encourage growth in other regions.

For candidates in level 30, they need consolidation of experience 2-4y in that role and provide specific examples of skillsets that meet the responsibilities.

INTERVIEW PROCESS:

If selected for interview, you will be asked to prepare a presentation on a pre-determined topic, and present for 5-10 minutes as part of the interview.