About Us
Red Aspen is a beauty and cosmetics social-selling company dedicated to inspiring women to stand up, stand out, and stand together. We create high-quality, innovative products—including lashes, nail dashes, skincare, and cosmetics—while providing the tools, resources, and community that empower our brand ambassadors to build their own businesses.

As the team behind the brand, we are committed to fostering their success through innovation, education, and unwavering support. Proudly female-founded, we are guided by our core values—curious, courageous, fulfilled, and playful—cultivating an environment where creativity thrives, challenges are embraced, and success is shared.

Job Purpose

The Social Media Manager will own the strategy, planning, and execution of Red Aspen’s social content across all platforms, with a strong focus on building a scalable content engine that drives engagement, grows community, and supports revenue through high-impact, video-first content. This role is equal parts strategist, creator, and operator—someone who can turn ideas into content, and content into performance.

They’ll build a scalable, insight-driven content system that produces high-impact content aligned with launches, campaigns, and business goals. This includes developing content plans, writing scripts, sourcing inspiration, and guiding creators to deliver content that resonates, scales, and drives measurable results across all platforms. They’ll also play a key role in growing TikTok and TikTok Shop through live selling, trends, and performance insights to drive measurable growth and GMV.

Key Responsibilities

Strategy & Planning

• Own and manage the monthly social media content calendar across TikTok, Instagram, Facebook, YouTube, and Pinterest.
• Define platform-specific roles, content categories, posting cadence, and day-of-week strategy to create a consistent scalable content engine
• Develop structured content execution plans, including video concepts, hooks, scripts, inspiration references, and product focus for each content slot
• Align content strategy with launches, enrollment campaigns, product priorities, and evergreen storytelling
• Establish weekly content focus by SKU, bundles, key categories, and promotions to drive intentional storytelling, engagement, and conversion
• Lead and evolve Red Aspen’s TikTok Live Shopping and social commerce content strategy, including scripting live sessions, identifying high-performing product stories or bundles, and optimizing content for conversion, including discount strategies using tools like FastMoss

Content Development & Execution

• Write & guide high-performing scripts for video content, including hooks, CTAs, captions, on-screen text, and hashtags tailored by platform

• Develop content across brand, founder, and creator channels to diversify reach and authenticity
• Lead development of short-form, video-first content (7-20 seconds) & long-form for specific platforms (20+ seconds) optimized for engagement and reach
• Source, analyze, and assign inspiration content to guide creators and ensure trend relevance
• Utilize AI tools to support content ideation, scripting, and production workflows by product category to streamline and scale content creation
• Collaborate with internal creators, founders, and the social team to execute content aligned with strategic direction
• Ensure all content is platform-native, on-brand, and aligned with campaign goals, and best practices

Analytics & Optimization

• Lead weekly and monthly content reviews to evaluate performance and identify optimization opportunities
• Track key organic metrics, including views, watch time, engagement (shares, saves, comments), and follower growth
• Use TikTok analytics and GMV-focused tools to identify high-performing content patterns and inform future strategy
• Continuously test and iterate on hooks, formats, and messaging to improve engagement, conversion, and reach
• Partner with the Digital Marketing team to share creative insights, align on performance learnings, and implement platform-specific insights 
• Translate data into clear, actionable direction for creators and stakeholders

Creative Testing & Content Velocity

• Maintain a consistent pipeline of new content each week to support ongoing testing
• Test variations in hooks, formats, and messaging to identify what resonates
• Scale and iterate on high-performing content while quickly removing on from underperformers
• Build a repeatable system for producing and refining winning content

Cross-Functional Collaboration & Project Management

• Partner closely with the Creative, GTM, and Marketing teams to align content with campaign timelines, product priorities, and performance goals
• Manage the full content lifecycle—from ideation and planning through production, scheduling, publishing, & execution
• Assign and coordinate content production across internal team members, creators, and stakeholders
• Identify high-performing organic content suitable for paid amplification and share with the Paid Media team
• Support alignment between organic learnings and paid creative strategy
• Schedule and publish content using Sprout Social, collaborating with the Social Media Lead to ensure consistency and accuracy
• Maintain clear documentation of content plans, scripts, and performance insights

Qualifications

• 3-5+ years of experience in social media management, content strategy, or digital marketing (preferably in beauty, e-commerce, or direct selling)
• Proven track record of growing and managing social channels, especially TikTok & Instagram (experience in YouTube Shorts is a plus)
• Demonstrated ability to create content that performs, with a strong understanding of short-form video, trends, engagement, and shareability 
• Experience building and managing structured content systems, including planning, production, and performance optimization 
• Experience writing high-converting scripts, hooks, and content briefs
• Familiarity with TikTok Shop, Live Shopping, and social commerce strategies
• Proficiency in Sprout Social or similar social scheduling tools
• Strong understanding of platform algorithms and how content is distributed across TikTok, Instagram, and similar platforms
• Experience using analytic tools and performance data to guide content decisions (i.e. TikTok analytics, GMV tools like FastMoss, or similar)
• Experience leveraging AI tools to support content ideation and workflow efficiency
• Highly organized with strong project management skills and attention to detail
• Ability to balance creative thinking with data-driven decision making
• Strong communication and collaboration skills across cross-functional teams
• Must have a love for tacos or sushi!

Perks You'll Love

• Medical, Dental and Vision insurance offered 
• Short-term disability covered
• 401(k) match
• Paid Time Off, Paid Holidays, and Floating Holiday
• Parental Leave
• Free product
  
  

Application Requirements

• Send a resume to careers@redaspen.com or apply online
• Portfolio required showcasing examples of social content, campaigns, or accounts managed