About the Texas Democratic Party

Founded in 1846, Texas Democrats continue the march towards a state as great as its promise.

A fair shot for all, that’s what drove Democrats to build this great state, and that is what drives us today. A belief that no matter who you are, what you look like, where you come from, or who you love if you work hard in Texas, you can make it.

We believe democratic government exists to achieve as a community, state, and nation what we cannot achieve as individuals.

We believe in equal opportunity, fairness, freedom, family, community, and a responsibility to ourselves and each other. These are the values our elders passed down to us, the values we hope to share with our children, and the values we expect from our elected officials.

The Texas Democratic Party is a movement of millions of Texans coming together to fight for our Texas values. We know our state cannot succeed when the deck is stacked against working Texans and their families.

Digital Strategist

The Texas Democratic Party is seeking a creative, strategic, and data-driven Digital Strategist to lead our statewide digital presence and message distribution across platforms.

The Digital Strategist will own the Party’s digital voice, shape platform-specific messaging, and ensure our website remains the central source of truth for Texans seeking information about our work and candidates.

Key Responsibilities

• Develop and execute a comprehensive statewide digital strategy
  
  
  
• Lead platform-specific messaging and growth strategies for:
  
  
  
• • TikTok
    
    
    
  • Instagram
    
    
    
  • Facebook
    
    
    
  • X
    
    
    
  • YouTube Shorts
    
    
    
• Plan and manage content calendars aligned with communications priorities
  
  
  
• Collaborate and oversee compelling digital content (graphics, short-form video, written content)
  
  
  
• Manage and optimize the Texas Democratic Party website as the official information hub
  
  
  
• Track, analyze, and report performance metrics to inform strategy
  
  
  
• Conduct social media listening to identify trends, narratives, and rapid response opportunities
  
  
  
• Coordinate closely with Press and Video teams to ensure consistent, aligned messaging
  
  
  
• Support broader communications initiatives as needed
  
  
  

Qualifications

• Bachelor’s degree in Communications, Marketing, Political Science, Journalism, or related field or equivalent professional experience
  
  
  

• 2+ years experience in digital strategy, political campaigns, advocacy, or related field
  
  
  
• Deep understanding of social media algorithms, trends, and audience growth strategies
  
  
  
• Experience analyzing metrics and translating data into actionable strategy
  
  
  
• Strong writing skills and ability to adapt tone across platforms
  
  
  
• Experience with website content management systems
  
  
  
• Ability to work in a fast-paced, rapid-response environment
  
  
  
• Passion for Democratic values and Texas politics
  
  
  

Preferred:

• Experience in political campaigns or issue advocacy
  
  
  
• Familiarity with paid digital advertising strategies

Salary commensurate with experience.