About Tort Experts

At Tort Experts, we are redefining the landscape of performance marketing in the legal sector. Our mission is to democratize access to information for individuals who have been injured, connecting them with law firms that can truly advocate for their rights and achieve successful outcomes. As an innovative, vertically integrated legal case acquisition marketing company, we leverage cutting-edge technology, data-driven insights, and a commitment to transparency to disrupt the status quo.

Joining Tort Experts means becoming part of a dynamic team that is passionate about making a meaningful impact. We foster a collaborative environment where creativity thrives, and every team member plays a vital role in connecting qualified claimants with the representation they deserve. If you’re looking for a workplace where your contributions can truly make a difference, and where innovation meets purpose, Tort Experts is the perfect place for you.

About the role

We’re looking for a strategic, results-oriented VP of Growth & Performance marketing to own and scale our demand generation strategy across paid media, affiliate marketing, and other performance-driven channels. This leader will drive lead volume while optimizing for cost and quality. This role will manage a team executing across multiple channels with a combined ad spend of $3 million. You’ll oversee a high-performing team that includes our Director of Marketing and Director of Online Media Buying, and collaborate closely with other department heads to align marketing initiatives with business goals. 

We are at a key inflection point of rapid scale, with ambitious goals to 7-10x lead volume over the next 12 months while reducing cost per acquisition. You’ll play a pivotal role in reshaping how we generate, qualify, and convert demand across every channel.  This role has a clear path to Chief Marketing Officer, with visibility across the executive team and influence over company-wide performance strategy.

What you'll do

• Develop and lead a comprehensive growth strategy across all lead generation channels including but not limited to digital affiliate marketing, online media buying, SEO, radio, TV, pay-per-call and traditional advertising. 
• Own performance KPIs including lead volume, cost-per-lead, conversion rate, and ROI across all marketing initiatives.
• Lead a marketing team of 10 people across internal media buying, affiliate marketing, analytics and web services.
• Optimize the media buying function to ensure efficient and scalable acquisition through platforms such as Facebook, Google, TikTok, programmatic, etc. 
• Lead development of websites and landing pages by directing the team of designers, developers and multi-variant split testers.
• Manage and grow our affiliate marketing program such as recruiting high-quality partners, ensuring compliance, and maximizing results.
• Partner with internal stakeholders (Operations, Intake) to ensure leads meet quality standards and convert effectively. 
• Mentor and manage a team of marketing leaders and specialists, ensuring alignment, accountability, and cross-functional collaboration.
• Leverage data and analytics to continuously iterate on strategies, test new channels, and identify growth opportunities.
• Report to executive leadership on marketing performance, trends, and strategic recommendations.

Qualifications

• 8+ years of experience in digital marketing, growth, or demand generation roles including leadership in high-growth environments.
• Previously managed over $1 million per month in ad spend.
• Proven success scaling lead generation programs particularly affiliate marketing and media buying.
• Deep knowledge of paid digital channels, including Facebook/Meta, Google Ads, Youtube, Reddit, native advertising, and programmatic platforms. 
• Strong business intelligence and analytics skills.
• Experience managing and growing affiliate programs and partnerships.
• Exceptional analytical and strategic thinking skills with a bias toward execution. 
• Experience managing cross-functional marketing teams with direct leadership of managers. 
• Strong communication and stakeholder management skills.

Nice to Have

• Experience in legal marketing or performance-based lead generation.
• Experience with Everflow or other affiliate tracking platform
• Experience with Leadspedia or other lead distribution platform.
• Experience with call tracking platforms.
• Familiarity with compliance requirements in regulated industries.
• Experience working with legal intake teams or CRM optimization.

Benefits

• Uncapped quarterly profit-sharing bonuses based on company performance
• 100% company-paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents (US based employees):
• • medical (Aetna)
  • dental (Guardian)
  • vision (Guardian)
• 100% company match on any employee contributions to either HSA or FSA flex benefits plans (US based employees):
• • $500 free FSA company contribution, even if $0 employee contribution
• 401k plan with full company match of up to 6% of salary and no vesting period required (US based employees)
• Unlimited paid time off with planned role/responsibilities coverage
• Work from home equipment budget (at company's discretion)
• Forever remote work environment

Why Join Us?

At Tort Experts, we believe in empowering our team members with growth opportunities, a flexible work environment, and the chance to make a tangible impact. If you thrive in fast-paced environments and are driven, client-focused, and eager to contribute to our mission of connecting clients with top-tier legal representation. Are you ready to lead the next wave of growth in legal marketing? Apply today and help us transform access to justice!

Please note that you may receive emails on behalf of Tort Experts from no-reply@ats.rippling.com. This is not spam and has been sent from our HR/Payroll system, Rippling.

AA/EEO Statement:

Tort Experts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment.