About Upstate Studios

Studios bursting with good vibes to make your body strong and your mind happy. Power up or wind down with Boxing, Hot Pilates, Yoga and Reformer Pilates. Find your positive state of mind, one sweaty workout at a time.

GRAPHIC DESIGNER

Job description

POSITION                     Full-time, 38 hours per week. Monday - Friday

INDUSTRY AWARD     Fitness Industry Award– Level 7

SALARY                        $70,000- 80,000 per annum plus superannuation

REPORTS TO               Marketing Brand Manager

ABOUT THE ROLE

The Graphic Designer brings the Upstate brand to life across both our physical studios and marketing channels. This role creates high-impact visual design that strengthens brand identity, elevates the in-studio experience, and supports the rollout of new studios, campaigns, and internal communications.

Working closely Marketing and Property Development teams, this role ensures every visual touchpoint feels fresh and aligned to Upstate’s mission: helping people create a positive state of mind through movement, connection and positivity.

KEY RESPONSIBILITIES

Studio + Property Design

• Create graphics for new studio builds and renovations
• Partner with our brand agency for hero creative direction and design briefs, while being responsible for delivering the majority of studio design assets and execution.
• Design external signage, window graphics, and shopfront assets
• Design internal wayfinding signage and in-studio graphics
• Produce branded wallpapers, murals, vibe-setting graphics
• Create custom neon-style graphics aligned with Upstate’s brand

Marketing Design

• Produce campaign assets for launches, promotions, and challenges
• Design posters, A-frames, flyers, digital assets, paid ads collateral
• Build and refine brand pitch decks, presentations, templates
• Create branded merchandise concepts: apparel, accessories, promotional items
• Maintain visual consistency across all marketing channels
• Support social and content teams with graphic needs
  
  

Internal Communications

• Design internal comms assets for staff updates, initiatives, events
• Create templates for presentations, team decks, and internal documents
• Ensure all internal design maintains brand consistency and clarity
  
  

EXPERIENCE & SKILLS

Required

• 3–5+ years experience in graphic design
• Strong portfolio across print + digital
• High proficiency in Adobe Creative Cloud (Illustrator, InDesign, Photoshop)
• Experience designing for large-format print (signage, murals, environmental graphics)
• Skilled at preparing production-ready artwork
• Experience delivering to multiple deadlines and stakeholders
• Strong attention to detail and brand consistency
• Experience working with architects, shopfitters, or signage providers
• Experience liaising with printers and signage suppliers
  
  

ABOUT UPSTATE

Upstate is one of Australia’s fastest-growing fitness brands, bringing all the good vibes with Hot Pilates, Reformer, Yoga, and Boxing studios nationwide.

With most of our studios in Victoria we’re on a mission to keep expanding nation-wide and inspire more people to find their positive state of mind through movement, connection, and positivity. We’re looking for passionate, driven, and upbeat team players who live and
breathe the Upstate mission and values, people who bring their best energy to everything they do and want to grow with us.

OUR VALUES

We Are a Team - We’ve got each other’s backs - always. Every role matters in delivering the best possible Upstate experience. We support, cheer on and lift each other up to achieve epic things together.

Be the Best Part of Someone’s Day - We’re all about making someone’s day for our members or our team. We obsess over the details to create those feel-good moments and are always looking for ways to improve.

We are the Customer - Taking classes is part of our culture. Staying connected to the member experience keeps us inspired and always striving to level up. We’re big believers in feedback - giving it, receiving it and growing from it - because that’s how we keep bringing the best vibes, every single day.

Our Mindset is Positive- Positivity and a can-do attitude are our superpowers. We face challenges head-on, always finding a way forward. We lift each other up, cheer each other on and keep the vibes high - because when we
lead with positivity, there’s no limit to what we can achieve together.

Community is Our Heart and Soul - Connection is what makes Upstate special. We know names, we celebrate members at every opportunity, big or small, and we make them feel like they belong.

We Push the Boundaries- We’re curious, bold and open to trying new things. Growth and innovation keep us moving forward while always staying
true to our mission.

We Are Agile- We move fast at Upstate. Agility is our strength. We stay proactive and ready to pivot when opportunities arise - we move fast on opportunities while staying aligned to our long-term vision. 

OUR PEOPLE

Our mission is to be the best part of someone’s day and that starts with our team. At Upstate, we’re proud to create a workplace where everyone feels seen, valued and accepted. We welcome diversity in all its forms and everyone is welcome at Upstate.