About Upstate Studios

Studios bursting with good vibes to make your body strong and your mind happy. Power up or wind down with Boxing, Hot Pilates, Yoga and Reformer Pilates. Find your positive state of mind, one sweaty workout at a time.

INDUSTRY AWARD        Fitness Industry Award – Level 7
SALARY                        $80,000 per annum plus superannuation

EMPLOYMENT TYPE      Full Time 38 hours

REPORTS TO                  Brand Marketing Manager

ABOUT THE ROLE

We’re looking for a Campaign + Communications Manager to own the end-to-end delivery of marketing campaigns across the business.

This role sits at the centre of marketing execution, translating campaign strategy into clear plans, aligning all channels, and ensuring campaigns land smoothly both externally and internally.

ABOUT YOU

You’re a highly organised, detail-driven marketer who loves bringing campaigns to life from strategy through to execution. You’re confident managing multiple stakeholders, aligning channels and timelines, and ensuring nothing slips through the cracks. You think holistically about campaigns, communicate clearly, and care deeply about delivering a consistent experience both internally and externally, all while keeping performance, KPIs, and outcomes front of mind.

KEY RESPONSIBILITIES

Campaign Planning + Rollout

·       Build detailed campaign plans once strategy is signed off

·       Create campaign decks outlining objectives, timelines, channels and KPIs

·       Map campaign activity across all channels (EDM, social, website, studios, paid, PR, events)

Channel Coordination

·       Coordinate delivery across all marketing channels and owners

·       Ensure messaging, timing and audiences are aligned

·       Act as the central point of coordination for campaign execution

Internal Communication

·       Lead internal comms for campaigns across operations, studios and member support

·       Create clear briefing documents so frontline teams know what’s live, what to say, and what to expect

·       Ensure studio teams are set up to deliver a consistent member experience

Project Management + Project Management ownership

·       Own ClickUp for the marketing team

·       Build and manage campaign workflows

·       Track progress, manage deadlines, and keep work moving

Reporting + Performance tracking

·       Track campaign performance against agreed KPIs

·       Provide post-campaign summaries and insights

·       Flag risks, learnings and optimisation opportunities

Events/ Public Relations

·       Support brand collabs, events and partnerships

·       Manage timelines, run sheets and internal alignment

·       Support execution from planning through to wrap-up

MUST HAVE SKILLS & EXPERIENCE

·       3-5+ year’s experience in marketing, campaign management or communications

·       Proven experience delivering integrated campaigns across multiple channels

·       Strong project management skills with the ability to manage multiple campaigns at once

·       Experience working cross-functionally with different teams and stakeholders

·       Excellent written communication and briefing skills

·       High attention to detail and strong organizational ability Confidence using project management tools (ClickUp or similar)

·       Commercial awareness and understanding of campaign performance metrics

·       Desirable: Experience working in Pilates and/or fitness industries

ABOUT UPSTATE

Upstate is one of Australia’s fastest-growing fitness brands, bringing all the good vibes with Hot Pilates, Reformer, Yoga, and Boxing studios nationwide.

With most of our studios in Victoria we’re on a mission to keep expanding nation-wide and inspire more people to find their positive state of mind through movement, connection, and positivity. We’re looking for passionate, driven, and upbeat team players who live and
breathe the Upstate mission and values, people who bring their best energy to everything they do and want to grow with us.

OUR VALUES

We Are a Team - We’ve got each other’s backs - always. Every role matters in delivering the best possible Upstate experience. We support, cheer on and lift each other up to achieve epic things together.

Be the Best Part of Someone’s Day - We’re all about making someone’s day for our members or our team. We obsess over the details to create those feel-good moments and are always looking for ways to improve.

We are the Customer - Taking classes is part of our culture. Staying connected to the member experience keeps us inspired and always striving to level up. We’re big believers in feedback - giving it, receiving it and growing from it - because that’s how we keep bringing the best vibes, every single day.

Our Mindset is Positive- Positivity and a can-do attitude are our superpowers. We face challenges head-on, always finding a way forward. We lift each other up, cheer each other on and keep the vibes high - because when we
lead with positivity, there’s no limit to what we can achieve together.

Community is Our Heart and Soul - Connection is what makes Upstate special. We know names, we celebrate members at every opportunity, big or small, and we make them feel like they belong.

We Push the Boundaries- We’re curious, bold and open to trying new things. Growth and innovation keep us moving forward while always staying
true to our mission.

We Are Agile- We move fast at Upstate. Agility is our strength. We stay proactive and ready to pivot when opportunities arise - we move fast on opportunities while staying aligned to our long-term vision. 

OUR PEOPLE

Our mission is to be the best part of someone’s day and that starts with our team. At Upstate, we’re proud to create a workplace where everyone feels seen, valued and accepted. We welcome diversity in all its forms and everyone is welcome at Upstate.