We believe in the power of growing your own food and reconnecting with nature. That’s why we’re on a simple, but ambitious mission: to teach the world to grow. We’re reviving the lost tradition of food and ornamental gardening, empowering people of all ages and skill levels to succeed in this deeply satisfying pastime. Join us and be part of building the world's most gardener-obsessed company.

ABOUT THE COMPANY

Founded in 2013, Epic has become the most followed gardening brand and is the leading creator-led, content-to-commerce business in gardening. Millions of enthusiastic gardeners come to Epic for entertaining and informative growing content across video, blogs, podcasts, social platforms, and books. Through our online store, we offer highly curated, best-in-class gardening products designed to perform well for the gardener and stand the test of time. In December 2021, Epic closed a round of financing from The Chernin Group (TCG).  In November 2022, Epic Gardening completed the acquisition of Botanical Interests, a vegetable, herb, and flower packet seed company founded in 1995 and based in Broomfield, CO. The acquisition dramatically expands Epic's product offering and go-to-market channels with the addition of 800+ SKUs and a nationwide wholesale distribution channel. Today, we are a team of over 85 employees and contractors across the world.

EEO STATEMENT

At Epic Gardening, we are committed to cultivating a workplace that reflects the rich diversity of the world we strive to grow in. We believe that gardening connects people of all backgrounds and that our collective differences make us stronger. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are dedicated to fostering an inclusive environment where everyone can thrive and contribute to growing a more sustainable and connected world.

Role Overview

We’re looking for a Creative Producer to own and elevate our YouTube strategy. Someone who understands how to tell compelling, data-informed stories that drive both engagement and e-commerce growth. You’ll oversee our flagship YouTube channels, develop new formats, direct high-performing videos, and guide content from idea to upload.

What You’ll Do

• Own day-to-day YouTube channel operations and creative strategy
• Develop data-informed video concepts and series that grow views, subscribers, and revenue
• Work closely with Founder and on-camera host, Kevin Espiritu, to evolve video formats and storytelling
• Direct shoots, manage post-production, and guide visual storytelling with obsessive attention to detail
• Analyze performance across CTR, retention, thumbnails, and titles and adjust creative accordingly
• Collaborate cross-functionally to ensure content supports broader business and product goals
• Lead reporting, testing, and optimizations to continually improve channel performance
• Manage filming physical production days —including scheduling shoot logistics, crew, and gear, prep days, scripts, and talent coordination both on set and remote deliverables
• Oversee the on-location film crew and ensure shoots are creatively aligned and on time
• Work with production manager on post-production timelines and workflows with editors, motion designers, and sound to ensure timely publishing schedules
• Serve as the creative lead in post: shaping narrative, pacing, and visual identity
• Ensure production efficiency while protecting creative integrity at every stage

What You Bring

• 5+ years as a YouTube-focused Creative Producer (end-to-end ownership: concept → post)
• Strong editorial instincts and proven ability to turn data into creative decisions
• Hands-on experience with YouTube analytics and social platform algorithms
• Experience growing large YouTube channels
• On-set leadership and post-production management experience in a fast-paced environment
• A passion for storytelling, experimentation, and solving creative challenges under pressure
• Comfortable directing shoots and managing creators with clarity and confidence
• Bonus if you’re a gardener—but not required. Just bring curiosity, creativity, and an absolute OBSESSION for YouTube