We believe in the power of growing your own food and reconnecting with nature. That’s why we’re on a simple, but ambitious mission: to teach the world to grow. We’re reviving the lost tradition of food and ornamental gardening, empowering people of all ages and skill levels to succeed in this deeply satisfying pastime. Join us and be part of building the world's most gardener-obsessed company

ABOUT THE COMPANY

We are home to the largest gardening community on the planet - trusted by millions across YouTube, Instagram, TikTok, and our blog for making gardening simple, fun, and possible for everyone. Our vision is bold: a garden in every home. To achieve it, we’re building the world’s first category-defining gardening company at global scale - blending education, media, planning tools and world-class products into one seamless experience.

From seeds, raised beds, and grow bags to seed-starting systems and digital planning tools, everything we design empowers gardeners of every level to succeed.

Our products are available nationwide through leading retailers like Whole Foods, Petco, Ace Hardware, True Value, thousands of independent garden centers, and online at EpicGardening.com and Amazon.

Together with our passionate community, we’re setting a new standard for what’s possible in gardening, where content and commerce unite to support every grower, everywhere. The future of gardening is already here- and it’s Epic.

EEO STATEMENT

At Epic Gardening, we are committed to cultivating a workplace that reflects the rich diversity of the world we strive to grow in. We believe that gardening connects people of all backgrounds and that our collective differences make us stronger. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are dedicated to fostering an inclusive environment where everyone can thrive and contribute to growing a more sustainable and connected world. Join us as we teach, learn, and grow together—because at Epic Gardening, every person and every seed counts.

ABOUT THE ROLE

The Director of Paid Media owns the strategy, execution, and scaling of paid media across Epic Gardening and Botanical Interests. This role is explicitly designed to drive material, year-over-year revenue growth while maintaining disciplined use of advertising spend.

This is a high-pressure, high-upside role.

Baseline performance is not sufficient. Meaningful growth is required to unlock variable compensation, and exceptional performance is disproportionately rewarded.

This role is ideal for an operator who wants ownership, accountability, and uncapped upside tied directly to business outcomes.

WORKING HOURS & LOCATION

This role must be located in or around the Nashville or Franklin area for in-person collaboration. The team meets in a co-working space on average two times per week, so only applications from this area will be considered. This is not a remote role.

KEY RESPONSIBILITIES & IMPACT

• Own paid media performance across Meta, Google, and emerging channels
• Drive aggressive YoY growth while managing spend efficiency
• Scale revenue responsibly across both EG and BI portfolios
• Partner with Creative, CRO, and Lifecycle teams to unlock growth
• Manage budgets, forecasts, and performance reporting
• Make decisive tradeoffs during promotional periods and peak seasons
• Build systems that allow for sustainable, scalable growth
• You are comfortable launching campaigns and managing allocated spend

ABOUT YOU

This is a great fit if you…

• Have helped scale a DTC brand to 50M+ in annual revenue
• You thrive under accountability and pressure
• You want your compensation tied directly to business outcomes
• You are comfortable trading security for upside
• You think in terms of growth, not maintenance
• You want to build something that scales

This won’t be the right role if you…

• Candidates seeking only a guaranteed salary
• Operators optimizing for stability over growth
• Those uncomfortable with aggressive targets
• Anyone who prefers incremental improvements over step-change results

OUR INTERVIEW PROCESS

Our interview process for this role should take 4-5 hours of your time in total. Normally, the process will look something like this:

• A 45 Minute virtual interview with the Hiring Manager
• A 30-60 Minute virtual interview with peer for culture fit
• A 60 Minute Face to Face interview with Hiring Manager and team

COMPENSATION & BENEFITS & PERKS

• Base Compensation: This role is heavily performance based with a base salary of $75,000. OTE is $160,000+ with an uncapped variable compensation plan tied to paid media growth. 
• Bonus: This role is eligible for a team performance bonus at 10%.
• Flexibility: We trust our team to get their jobs done. We trust that YOU know the best way to achieve that. High quality delivery of results means you can choose how and where you work. It’s not just about putting in the hours and checking a box. Flexible work includes flexibility around work location and working hours, including how you work & start and stop times.
• Benefits: We include employer-paid health insurance premiums for employees at 80%, dependents at 50%, dental, vision, voluntary benefits, 7 paid holidays, 7 sick days, unlimited time off (salaried), 12 weeks paid parental or adoption leave, 401(k) with 4% match through Vanguard, $500 yearly professional development stipend, leadership development program, employee product discounts, and more.