We believe in the power of growing your own food and reconnecting with nature. That’s why we’re on a simple, but ambitious mission: to teach the world to grow. We’re reviving the lost tradition of food and ornamental gardening, empowering people of all ages and skill levels to succeed in this deeply satisfying pastime. Join us and be part of building the world's most gardener-obsessed company.

ABOUT THE COMPANY

Founded in 2013, Epic has become the most followed gardening brand and is the leading creator-led, content-to-commerce business in gardening. Millions of enthusiastic gardeners come to Epic for entertaining and informative growing content across video, blogs, podcasts, social platforms, and books. Through our online store, we offer highly curated, best-in-class gardening products designed to perform well for the gardener and stand the test of time. In December 2021, Epic closed a round of financing from The Chernin Group (TCG).  In November 2022, Epic Gardening completed the acquisition of Botanical Interests, a vegetable, herb, and flower packet seed company founded in 1995 and based in Broomfield, CO. The acquisition dramatically expands Epic's product offering and go-to-market channels with the addition of 800+ SKUs and a nationwide wholesale distribution channel. Today, we are a team of over 85 employees and contractors across the world.

EEO STATEMENT

At Epic Gardening, we are committed to cultivating a workplace that reflects the rich diversity of the world we strive to grow in. We believe that gardening connects people of all backgrounds and that our collective differences make us stronger. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We celebrate diversity and are dedicated to fostering an inclusive environment where everyone can thrive and contribute to growing a more sustainable and connected world. Join us as we teach, learn, and grow together—because at Epic Gardening, every person and every seed counts.

Senior eCommerce Brand Manager, Botanical Interests

Location: Nashville, TN (Hybrid: 2 days/week in office)
Department: Growth
Reports to: Senior Director of Growth, Epic Gardening

Overview

Botanical Interests is one of the most beloved seed brands in the U.S., known for hand-drawn art on our seed packets and our dedication to inspiring gardeners at every level. We’re looking for a Senior eCommerce Brand Manager to lead and evolve the Botanical Interests online experience. You will shape how gardeners discover, learn about, and purchase our products in a way that feels as trusted and inspiring as our seed packets.

This role owns the strategy, execution, and performance of Botanical Interests Online. You’ll define the long-term digital vision, oversee day-to-day site and content experience, and drive measurable growth in conversion, loyalty, and brand perception.

This role also carries product strategy and commercial responsibility. The Senior Brand Manager will influence merchandising and assortment decisions, guide promotional strategy, and oversee marketing investment. This will stimulate growth while maintaining profitability. This person will think like a GM, balancing creativity, customer experience, and disciplined business performance.

Key Responsibilities

Brand & Experience Leadership

• Lead the evolution of the BIO digital brand including voice, visuals, and customer journey.
• Ensure every online touchpoint (site, email, campaigns, ads) reflects a cohesive experience.
• Translate brand storytelling into intuitive design and frictionless shopping.

eCommerce Growth & Optimization

• Own performance of product and collection pages (PDPs and CLPs), optimizing for engagement and conversion.
• Build and execute a roadmap for continuous improvement of UX, navigation, and site merchandising.
• Partner with Creative, Engineering, and Marketing Ops to implement data-driven enhancements that move KPIs.

Product & Commercial Strategy

• Partner with Product and Merchandising teams to shape digital assortment, positioning, and launch strategy.
• Influence pricing, promotions, and marketing investment to drive sustainable revenue and margin growth.
• Monitor P&L performance, balancing top-line growth with responsible advertising spend.

Strategy & Collaboration

• Collaborate with Operations to align campaigns, launches, and merchandising strategy.
• Lead cross-functional initiatives that strengthen the BIO brand within Epic’s ecosystem.
• Use analytics, customer insights, and testing frameworks to guide decisions.

Leadership & Influence

• Set clear goals and expectations for contributors and cross-functional partners.
• Champion best practices in digital brand management and eCommerce optimization.
• Represent BIO as both strategist and advocate, protecting brand integrity while driving results.

Qualifications

• 5+ years in eCommerce marketing with proven leadership experience.
• Deep understanding of DTC brand growth, UX optimization, and digital storytelling.
• Experience influencing product, pricing, and merchandising strategy.
• Strong grasp of marketing finance, with the ability to balance growth and profitability.
• Skilled with Shopify Plus, GA4, Hotjar, Klaviyo, and A/B testing or personalization tools.
• Strategic thinker with strong executional follow-through.
• Based in or willing to relocate to the Nashville, TN area; in-office 2-3 days per week.

What Success Looks Like

• Botanical Interests Online becomes a category benchmark for trust and inspiration.
• Product, brand, and growth operate in sync, delivering growth and healthy margins.
• Customers experience a seamless journey from discovery to purchase.

The Senior Brand Manager brings optimism and creative drive every day. You will help energize the team to keep improving, experimenting, and refining how we connect with gardeners online.

Compensation & Benefits

• Base Compensation: starting at $95,000 depending on location, experience, and industry demands.
• This role is eligible for a team performance bonus at 10%
• Flexibility: We trust our team to get their jobs done. We trust that YOU know the best way to achieve that. High quality delivery of results means you can choose how and where you work. It’s not just about putting in the hours and checking a box. Flexible work includes flexibility around work location and working hours, including how you work & start and stop times.
• Benefits: see full details of our benefits at https://view.onedigital.com/202324epicgardeningbenefits. Highlights include employer-paid health insurance premiums for employees at 80%, dependents at 50%, dental, vision, voluntary benefits, 7 paid holidays, 7 sick days, unlimited time off (salaried), accrual based time off (hourly), 12 weeks paid parental or adoption leave, 401(k) with 4% match through Vanguard, $500 yearly professional development stipend, leadership development program, employee product discounts, and more.