Partnerships Manager

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.

Partnerships Manager

Location: Soho, London
Working pattern: Hybrid
Reports to: Senior Director, Partnerships
Start date: January 2027

About the role

Allied Global Marketing is looking for an experienced Partnerships Manager to join our London-based Partnerships Team, developing and delivering brand partnership campaigns for entertainment, gaming and consumer brand clients.

You’ll take ownership of day-to-day partnership delivery, from identifying prospective brand partners and pitching creative ideas to negotiating agreements, activating campaigns and reporting results, with oversight from the Senior Director, Partnerships.

Combining creative thinking with commercial judgement, you’ll turn client objectives into compelling collaborations, build strong partner relationships and keep multiple campaigns on track. You’ll also support wider earned media and promotional activations for select clients.

What you’ll do

• Identify relevant brand partners, research contacts and maintain accurate prospect lists. Lead tailored outreach and regular follow-ups, refining concepts and exploring alternative brands to progress opportunities.
• Develop and pitch creative partnership proposals that align with client objectives, target audiences and campaign priorities, clearly explaining the audience fit and value for each party.
• Negotiate mutually beneficial agreements, with senior support where needed, and document partner contributions, deliverables, timelines and approvals. Build relationships that create opportunities for repeat collaborations.
• Own campaign planning and delivery from creative development through activation, managing timelines, budgets, assets and approvals across clients, partners and internal teams. Resolve issues and escalate risks, scope changes or delays promptly.
• Manage day-to-day client communication and meetings, anticipate needs, present well-informed recommendations and keep stakeholders aligned on priorities, progress and next steps.
• Support wider earned media and promotional activations, including creator partnerships, preview and special screenings, and promotional events for select clients.
• Agree campaign objectives and measures of success, monitor delivery and produce accurate reports on results, audience engagement and learning, with recommendations for future partnerships.
• Share partner knowledge and campaign learning across the agency, contribute ideas and research to new-business pitches, and identify opportunities to grow existing client relationships.

What you’ll bring

• At least three years of experience in marketing brand partnerships, promotions or a related field, including developing and delivering partnership or earned media campaigns.
• Experience managing day-to-day client relationships and multiple campaigns or accounts, with strong organisation and attention to detail.
• Confidence building relationships, pitching ideas and negotiating with clients, brands and other stakeholders.
• Creative thinking and commercial judgement, with the tenacity to turn ideas into successful partnerships.
• A proactive, resourceful approach, with the confidence to take ownership, find practical solutions and solve problems independently.
• Strong written, verbal and presentation skills, and the ability to collaborate effectively in a fast-paced team.
• A passion for entertainment, pop culture and brand partnerships.
• Experience with entertainment, culture or lifestyle brands, screenings or events is an advantage.

Working arrangements

This is a hybrid role with mandatory attendance at our Soho-based London office every Tuesday and Thursday. Additional in-person attendance may be required for client meetings and other business needs.

Equal opportunities

Allied Global Marketing is proud to be an equal opportunity workplace. We welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.