PRODUCT INNOVATION & DESIGN MANAGER – CPG

Location: Austin, TX
Department: New Product Development
Reports To: Director of Product Development
Salary Range: $70,000–$90,000, dependent on experience and qualifications
Annual Performance Bonus

Position Overview

The Product Innovation & Design Manager – CPG will take new physical products for Atlas Coffee Club from zero to one — coffee, tea, and packaged goods that meaningfully address consumer needs across the coffee journey.

This is an individual contributor role reporting to the Director of Product Development. You’ll work across consumer insights, concept design and development, packaging, sourcing, quality assurance, and launch execution. Day-to-day, you’ll partner closely with New Product Development, Growth, and Operations teams, and external suppliers.

About Atlas Coffee Club

At Atlas Coffee Club, we source and roast specialty coffee from around the world and deliver unique coffee experiences directly to consumers through our subscription platform, ecommerce channels, and marketplace partnerships.

Founded in 2015, Atlas is on a mission to take people on a world tour of coffee. Each month, we deliver freshly roasted, single-origin coffee from a new country, highlighting the rich stories behind its coffee culture. We’re a fast-growing, bootstrapped startup that thrives on creativity, quality, and building products that surprise and delight our tens of thousands of members.

As we enter our second decade, we’re building products that help our members get deeper into coffee through new origins, formats, and global flavors, and fall hard for what they find.

About You

• You love crafting great product experiences for the everyday.
• You know what good looks, feels, and tastes like.
• You build to think, and think to build.
• You sweat the details.

Core Responsibilities

Build and Prototype the Product

• Research consumer, category, and cultural data, qualitative & quantitative.
• Design concepts, value propositions, and early visuals and copy for new products. 
• Update monthly content for the department’s recurring subscription products.
• Author briefs and work with designers to manifest them into polished packaging and creative assets.

Source and Manage Suppliers

• Find and vet suppliers against our quality, cost, capacity, and reliability standards.
• Support the day-to-day relationship with suppliers and manufacturing partners.
• Support negotiations on pricing, MOQs, lead times, and production terms.
• Flag timeline, cost, quality, or supply risk early enough for teams to act on it.
• Hold conviction for the customer experience, guarding it through to the final product.

Drive the Product Through the Calendar

• Own execution of your launches from approved concept to production readiness.
• Coordinate across the Growth and Operations teams and with external suppliers.
• Keep the product calendar current and moving against our annual plans.

Feed the Demand Forecast

• Partner with Supply Chain and Operations on unit forecasts for new products.
• Bring the inputs: demand expectations, launch timing, supplier capacity, and lead times.
• Balance staying in stock against sitting on inventory we can’t move.

Track and Iterate the Product

• Design and launch experiments as live high-fidelity prototypes, testing early and often.
• Monitor and analyze launches: conversion, retention, feedback, and operational data.
• Iterate on it: change the product, packaging, price, positioning. Then run it again.
• Update and organize product data throughout the product lifecycle.

Key Competencies

Design Thinking • Live Prototyping  • Hybrid Research • Content Design • Systems Design • Venture Design • Product Management • Supplier Management

Qualifications

• 3–4+ years of experience in design & innovation, new product development, or a related role, preferably within CPG, food, beverage, or ecommerce.
• Bachelor’s degree in Marketing, Product Design, HCD, or a related field preferred.
• You’ve worked across the physical product development lifecycle, including briefing, sourcing, sampling, production, and fulfillment.
• You think in terms of desirability, viability, and feasibility.
• You write with conviction and clarity; you think in ideas first, then words.
• You’re comfortable with Excel or Google Sheets, and with data analysis.

Compensation & Annual Bonus

The salary range for this position is $70,000–$90,000 annually, dependent on experience and qualifications.

In addition to base salary, this position is eligible for an annual performance bonus ranging from 3%–8% of base salary. The actual bonus amount will be determined based on individual performance and achievement of established goals and expectations throughout the year.

Eligibility for the annual bonus program does not guarantee a bonus or any specific bonus amount. Bonus awards are determined in accordance with the Company's annual performance review and bonus process.

Factors that may affect starting compensation within the salary range include relevant experience, skills, education, geographic market, and other job-related qualifications.

Benefits

Atlas Coffee Club offers a competitive benefits package, subject to applicable eligibility requirements, including:

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan 
• Paid time off
• Paid sick time
• Paid company holidays
• Paid parental leave
• Employee product benefits, including coffee and tea
• Opportunities for professional growth and development

Work Arrangement

This position may be performed on a hybrid basis from Austin, Texas. The Product Innovation & Design Manager will work closely with teams based at Atlas Coffee Club's Austin headquarters and production facility, and occasional travel or in-person collaboration may be required based on product development and business needs.

About Working at Atlas

Atlas is a growing company where you'll own your work and directly shape the products and experiences we create for our customers. We're looking for someone who's excited to build, test, learn, and improve—and who can pair creative product thinking with the organization and follow-through it takes to actually get physical products made.