Background    

Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.   

Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.   

While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.   

Position Summary  

Bay FC is building something different in women’s soccer – and we’re looking for a sales leader to be a part of it.  As a Director, Ticket Sales, you’ll own the full ticketing revenue picture: premium and suite sales, group packages, individual tickets and season ticket packages. You’ll set a strategy, lead a team of sales reps, and personally drive the kind of relationships that turn first-time buyers into lifelong members.  Basically – let’s fill the seats! 

This isn’t a maintenance role – we’re growing fast and we want someone who’s hungry to build.   

 
What You’ll Do:  

• Develop and execute ticket sales strategy across all revenue categories – STM's, suites, premium, group and single-game packages.   

• Lead, coach, and develop a team of Ticketing Sales Executives – setting high standards for activity, accountability, and client service.   

• Grow our season ticket base through proactive outreach, retention campaigns, and member appreciation programming. 

• Close premium and suite business with corporate clients through tailored proposals and strong relationship management. 

• Partner cross-functionally with marketing, partnerships and game presentation to drive campaigns and deliver exceptional game day experiences so that people forget they have other things to do on the weekends. 

• Report on pipeline health, renewal rates and sales performance to senior leadership who will absolutely ask why Q3 went up or down. 

Qualifications  

• 5+ years of ticket sales experience in professional or collegiate sports – with a track record of hitting or exceeding quota.  

• 2-3 years of managing a sales team.  

• Hands on experience with CRM and ticketing platforms (Salesforce, Archtics, TIXR, or similar)  

• Strong communication skills  

• A fan-first service mindset  

• Availability to work evenings, weekends and game days since soccer doesn’t happen at 2pm on a Tuesday.  

Compensation: 
The anticipated salary for this role starts at $110,000. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope. 
 

Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.