Role Overview

Is "I'll figure it out and get it done" your personal motto? Are you passionate about fitness, a bit of a gear nerd, and genuinely good with people on the phone?

We're a rapidly growing e-commerce company selling fitness equipment across Canada and the USA, and we're looking for an Outbound Sales Representative to join our sales team. You'll spend your days on the phone — cold calling, following up on leads, reconnecting with past customers, building quotes, and closing deals on the kind of gear you actually care about.

This is a highly independent role. We hire self-starters and then get out of their way — problem-solving, initiative, and ownership are the name of the game here.

We're looking for someone who knows fitness equipment — either you already know Bells of Steel, or you've got a solid handle on the kind of gear we sell — and who has spent real time in sales. Comfort on the phone isn't optional here; it's the job.

Let's be upfront about one thing: this is a salaried role with no commission. No quota-chasing for your paycheck, no leaderboard games, no pressure to push the wrong product on the wrong customer. Your pay is stable and predictable — so you can focus on doing right by the customer, which is exactly how we want it.

What's in it for you

• Permanent, full-time salaried position — no commission
• A great working environment with little to no supervision — you have the autonomy to operate as you see fit
• Health spending account
• Every other Friday off during our non-peak season
• $1,000 toward your own Bells of Steel equipment

What you'll be doing

• Outbound calling — cold calling, lead follow-up, and reactivating past customers
• Building sales quotes and walking customers through the right gear for their goals
• Closing deals and owning your pipeline end-to-end
• Fielding inbound inquiries that come your way and turning them into sales
• Keeping your records clean in our CRM so nothing slips through the cracks
• Lending a hand where it's needed — this is a small, hands-on team and we all pitch in

The schedule & location

This is a hybrid role based in the Calgary or Toronto area. You'll work mostly remotely, but we get together for team meetings and the occasional in-person workday, as well as support in the showroom as needed, so you'll need to be local. Core hours are Monday to Friday, 8:00 AM to 4:30 PM MST — with every other Friday off.

Some of the software you'll be using

• Freshsales (CRM)
• Slack
• Brightpearl
• Xero

Who you are

• Experienced in sales and confident on the phone — this is the heart of the role
• A self-starter and problem solver who doesn't wait to be told what to do
• Passionate about fitness and knowledgeable about the gear (Bells of Steel product knowledge is a big plus)
• Organized enough to run your own pipeline without someone looking over your shoulder
• Genuinely excited about the values below — not just willing to nod along to them

About Bells of Steel Inc.

At Bells of Steel, our mission is to make fitness and strength training approachable, affordable, and fun. We design and manufacture high-quality strength and exercise equipment for home gym owners and fitness professionals, helping people of all experience levels achieve their goals.

We’re not your typical fitness equipment brand. We’re down-to-earth, a little cheeky, and focused on making fitness more rewarding and less intimidating. If you enjoy a fast-paced, no-BS environment and want to help shape the future of strength training, you’ll fit right in.

Our Core Values: A.C.T.

Adaptability – Raise the Bar
We challenge the status quo, learn quickly, and continuously improve. We embrace change, seek better ways of working, and take initiative to drive results.

Customer Centricity – Always Spot the Customer
Everything we do is focused on helping our customers succeed. We lead with empathy, build trust through action, and create value for both external and internal customers.

Teamwork – We Win Together
We operate with honesty, transparency, trust, and respect. We collaborate openly, take shared ownership of outcomes, and succeed as a team.