Monstercat, now part of Create Music Group, is one of electronic music's most influential independent record labels, leading the movement towards artist sustainability. Founded in Waterloo, Canada in 2011, Monstercat has since expanded its global footprint with staff in Vancouver, Los Angeles, and Toronto. Championing a roster of world-renowned artists including Marshmello, Alan Walker, Kaskade, Koven, DIESEL (aka Shaquille O’Neal), WHIPPED CREAM, Monstercat celebrated over 20 Billion streams in 2023 with five releases a week across its Uncaged, Instinct, and Silk brands. The label has topped radio and streaming charts worldwide, offering a diverse range of genres across bass, dance, pop, house, chill, electronic, and more. Beyond recorded music, Monstercat channels the undeniable power of its brand into live events, ecommerce, gaming partnerships, digital collectibles, and sync deals. Backed by passionate employees, driven artists, and the dedication of fans worldwide, Monstercat proves that independent labels have the ability to reshape and reimagine the music industry landscape.

Job Summary

We're looking for a creative and performance-driven Content Marketing Coordinator to join our team. In this role, you'll sit at the intersection of content creation, paid media, and artist marketing, producing compelling short-form video ads, running and optimizing Meta campaigns, and contributing your creative energy across the broader business. You'll work closely with a Project Manager on artist launches and bring a genuine love of music culture to everything you do.

Responsibilities

Content Creation & Editing

• Create and edit short-form video ads optimized for Meta and other social platforms (CapCut proficiency required)
• Support other parts of the business with editing or short-form content production as needed
• Assist in developing creative assets that reflect strong artist branding and music culture instincts
• Execute all work with strong attention to detail and a performance mindset

Paid Media & Campaign Management

• Help optimize campaigns on Meta (Facebook/Instagram) with a data-driven approach
• Coordinate with third-party ad campaign companies as required, managing relationships and ensuring deliverables are met
• Track content performance across channels and identify what's working — sharing insights to inform creative and campaign strategy
• Build and maintain reporting on campaign results, content effectiveness, and audience engagement

Artist & Team Collaboration

• Work closely with the Project Manager on artist launches, from planning through execution
• Collaborate cross-functionally with creative and strategy teams to align content with broader marketing goals
• Contribute ideas and stay current on social media trends to keep content fresh and culturally relevant
• Other duties as assigned

Qualifications 

• Excellent video editor with a performance marketing mindset, you care about results, not just aesthetics
• Up to date on social media trends, especially in music, culture, and entertainment verticals
• Self-starter who takes ownership and doesn't wait to be told what to do
• Creative, organized, and detail-oriented, you can manage multiple projects without dropping the ball
• Strong passion for music and an instinctive understanding of artist branding and music culture
• Experience or education in marketing, digital media, or a related field
• Hands-on experience with Meta Ads Manager
• Comfortable working with third-party vendors or agencies and keeping them accountable
• Analytical mindset, you know how to read performance data and turn it into action

Pay Scale

• $60,000 - $65,000 (CAD) per year
• The final compensation within this range will be determined based on the candidate’s experience, skills, and overall fit for the role.