Homestead, a Verndale Company

Retention Specialist

Homestead Studio
We are an email marketing agency specializing in growing eCommerce brands by creating exciting, engaging, and personalized messaging across email and SMS channels. Our expertise in email and SMS marketing allows our clients to cultivate relationships with potential customers and build lasting relationships with current customers to create lifetime value.


About the role

We're hiring a Retention Specialist to own the day-to-day execution and project management of email and SMS programs across a portfolio of e-commerce clients. You'll work in lockstep with the Retention Strategist to keep campaigns and flows moving smoothly from creative development through client approval, implementation, and deployment. You'll have a constant pulse on your entire book of business — knowing where every deliverable stands, what's waiting on the client or internal team, which deadlines are approaching, and what needs to happen next. You'll serve as an operational point of contact for clients, managing assets, previews, approvals, and feedback while coordinating internally to keep work on track. This is a hands-on role. Alongside project ownership, you'll build campaigns, create segments, perform QA, send previews, implement feedback, schedule deployments, and troubleshoot issues. We're looking for someone who thinks ahead, catches risks before they become problems, and takes ownership of getting high-quality work out the door on time.

Responsibilities

  • Maintain a clear pulse on every campaign, flow, deadline, and deliverable across your clients
  • Keep projects moving, proactively following up on outstanding assets, approvals, and feedback
  • Identify risks and blockers early and communicate them to the right people
  • Manage Client & Team Coordination
  • Serve as an operational point of contact for clients, managing previews, approvals, assets, and updates
  • Work closely with Retention Strategists, copywriters, and designers to keep deliverables on track
  • Keep project management systems accurate and up to date Execute Campaigns & Flows
  • Build and schedule email and SMS campaigns and flows
  • Create segments, send previews, implement feedback, and manage deployments
  • Support reporting and troubleshoot implementation issues as needed Own Quality & Deadlines
  • Perform comprehensive QA before campaigns and flows go live
  • Verify links, segmentation, personalization, UTMs, formatting, and scheduling
  • Ensure work launches accurately, on time, and to Homestead's quality standards

Qualifications

  • 2–5 years of experience in email/SMS, lifecycle marketing, marketing operations, or project management
  • Highly organized and comfortable managing multiple clients and deadlines
  • Strong client-facing communication skills
  • Experience building campaigns, flows, segments, and performing QA
  • Proactive, detail-oriented, and confident solving problems independently
  • Comfortable with tools like Asana, Slack, Google Workspace, and lifecycle marketing platforms
  • Excited to use AI and automation to work more efficiently

Additional Information

This is a fully remote role. Candidates must be able to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones.

Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Note on Application Responses
We strongly encourage applicants to answer questions in their own words. While tools like ChatGPT can be helpful for organizing or polishing your thoughts, it is very easy to recognize when responses are copied and pasted without personalization. Candidates who use AI in that way are typically less successful in our process. Please treat your responses as an opportunity to show us how you think and communicate.

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