Business Analyst

About ICP

ICP is a global leader in Content Operations, partnering with some of the world's most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content. Content confidently.™

With offices in Atlanta, London, Mexico City, Mumbai, and Shanghai, we operate on a global scale, delivering world-class solutions that drive exceptional business outcomes.

Who We Are  

At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive.

We're A People First Company

At ICP, we provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays.  We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.

Bring the Confidence  

Are you a relationship-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You're not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role. We’d love to hear from you!

The Business Analyst will work as an embedded member of the delivery squad, supporting the delivery and quality assurance of Asset Tracking & Intelligence and the Global Campaign Dashboard. The role translates business needs into clear requirements and helps ensure that delivered products are accurate, usable and fit for purpose.

Working with the DI&A, reporting specialists, platform teams and business users, you will  lead detailed analysis, resolve functional questions and coordinate testing. You will bring sound judgement, manage ambiguity and take accountability for the quality and completeness of business analysis deliverables.

You will own detailed requirements, acceptance criteria, traceability and testing coordination. The program lead retains responsibility for programme strategy, roadmap, priorities, scope decisions, senior stakeholder alignment and final accountability.

Key Responsibilities

Business Analysis and Requirements

• Participate in requirements workshops and discovery discussions to clarify business needs, user journeys and functional requirements.

• Translate requirements into epics, user stories, process flows, business rules and testable acceptance criteria.

• Define asset-tracking requirements across asset creation, digital asset management (DAM), activation channels and reporting, including asset intelligence use cases.

• Specify dashboard KPIs, calculations, dimensions, filters and interpretation rules, ensuring consistent definitions across both products.

Delivery and Stakeholder Collaboration

• Act as the day-to-day bridge between business and technical teams, resolving functional questions and documenting agreed decisions.

• Maintain a delivery-ready backlog in line with priorities set by the Client, supporting sprint planning, reviews and demonstrations.

• Identify requirement gaps, risks and dependencies early; assess their delivery impact and escalate decisions with clear options and recommendations.

• Maintain concise documentation, requirement traceability, decision logs and handover materials throughout delivery.

Testing and Quality Assurance

• Define business data-quality checks, functional test scenarios and expected results linked to requirements and acceptance criteria.

• Coordinate functional testing and user acceptance testing (UAT), working with business users and delivery teams to evidence acceptance before release.

• Validate dashboard behaviour, calculations and outputs; track defects and follow them through resolution and retesting.

• Improve analysis and testing practices to reduce rework and support consistent, maintainable delivery. 

Must have skills

• Proven Business Analyst experience, with the ability to independently manage complex analysis activities and deliver high-quality outcomes.

• Strong track record translating complex or ambiguous business needs into precise requirements, user stories, business rules and acceptance criteria.

• Experience working in agile delivery with data engineers, BI developers, Product Owners and business stakeholders.

• Ability to define dashboard and reporting requirements, including KPIs, calculations, filters and user journeys.

• Hands-on experience testing dashboards or data products, including test design, UAT coordination, data-quality checks and defect resolution.

• Strong analytical judgement, attention to detail and the ability to identify gaps, dependencies and delivery risks.

• Confident workshop facilitation and stakeholder communication, including explaining complex requirements and resolving differing interpretations.

• Strong documentation, backlog refinement and requirement traceability skills, using Jira and Confluence or equivalent tools.

• Fluent written and spoken English.

Nice to have skills

• Experience delivering data, analytics, reporting or digital products.

• Functional knowledge of Power BI or similar BI tools, sufficient to validate dashboard behaviour and outputs against requirements.

• Good understanding of data models, KPI definitions and data-quality controls.

• Exposure to digital marketing measurement and campaign data, including GA4, paid media, CRM or social platforms.

• Familiarity with DAM, asset metadata and tracking assets across creation, activation and reporting.

• Experience working across global teams, markets, agencies and technology partners.

Someone who exemplifies our ICP Values:

• Curious: Always learning, eager to explore endless possibilities.
• Inclusive: Diversity is our strength. Every voice matters and we can achieve more when we do it together.
• Focused: With clear vision and unwavering dedication, we progress forward and deliver excellence.
• Creative: Unleashing imagination, innovating boldly, and redefining possible.
• Trustworthy: Built on honesty, respect, and integrity we stand strong together.