Channel Strategy, Operations & Growth Marketing

Location: Boston, MA (Hybrid; US‑based)

Reports to: Senior Manager Global Channel Operations & Programs

RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSA specializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises, RSA connects people with the digital resources they depend on everywhere they live, work, and play.

For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions; the first ever and only multi-functional, passwordless hardware authenticator; and a frictionless, mobile-optimized experience for the modern workforce. If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team!  For more information, go to rsa.com.

The Channel Strategy, Operations & Growth Analyst plays a central role in driving operational excellence across RSA’s cybersecurity partner ecosystem in the Americas and Latin America. This role blends data analysis, program management, Microsoft marketplace management, process optimization, partner enablement, and cross‑functional coordination. You will support the execution and growth of the Channel Partners, ensuring strong partner experience, alignment with sales and marketing, and acceleration of partner‑driven revenue.

Principal Responsibilities:

Channel Partner Program Management:

• Manage the Americas Channel Partner Program to ensure program structure, benefits, and execution align with global strategy.
• Oversee partner onboarding, training tracking, and certification management across cybersecurity offerings.
• Collaborate with Channel Marketing and Enablement teams to improving partner‑facing processes, communications, and enablement materials.
• Manage Partner Program tracking dashboards and provide reporting analysis into the channel landscape.

Operational Excellence & Process Optimization:

• Maintain and streamline partner data across CRM, PRM, and marketplace systems, ensuring accuracy and compliance.
• Manage and triage Salesforce (SFDC) Channel support cases.
• Identify and propose process improvements to enhance operational efficiency.
• Ensure understanding and application of core channel motions.

Analytics, Insights & Reporting:

• Analyze partner performance and marketplace activity to identify trends, risks, and growth opportunities.
• Track and report KPIs such as partner pipeline, certification rates, renewals, and tier performance.
• Provide analytical insights using Excel/Sheets, CRM data, and BI tools (Salesforce and Power BI preferred).

Partner Engagement, Enablement & Communications:

• Deliver live, partner‑facing presentations, operational updates, and quarterly business review materials.
• Collaborate with channel sales and marketing to execute strategic partner GTM initiatives.
• Support partner enablement activities, including onboarding readiness, messaging alignment, and content development.
• Assist in partner communications, newsletters, and updates for partner portals or PRM systems.

Marketplace & Ecosystem Support:

• Support partners using cybersecurity solution marketplaces (AWS, Azure, distributor portals).
• Maintain marketplace data accuracy and assist partners with listing, transaction, or operational challenges.

Business Growth Support Across Channel Pillars:

• Contribute to the growth of the business across Operational Excellence, Channel Enablement, Channel Segmentation, and Microsoft Marketplace engagement.

Required Qualification:

• Bachelor’s degree in Business, Marketing, Operations, or related field.
• 2–4 years of experience in channel operations, sales operations, or partner program management within cybersecurity or technology.
• Analytical and reporting expertise with Excel/Sheets, CRM, and BI tools (Salesforce, Power BI).
• Strong organizational, communication, and process‑oriented skills.
• Proven ability to create and deliver live training/presentations to internal and external audiences.
• Ability to work and communicate effectively in a hybrid environment with global teams.
• Self‑motivated with the ability to work independently.
• Fluency in Spanish is an advantage.

Bonus Skills & Experience:

• Experience with multi‑tier channel ecosystems and distribution.
• Hands‑on experience with partner enablement or onboarding program development.
• Knowledge of cybersecurity sales models, partner incentives, or reseller frameworks.
• Familiarity with PRM systems, e‑learning platforms, or partner incentive management tools.
• Experience supporting or managing partners via marketplace platforms.
• Experience working with Microsoft ISVs.
• Although this is a hyrid role, there will be a requirement to work in the RSA Office in Boston 2 days a week to support on-site Channel team.

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RSA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, national origin, sex (including pregnancy), age, disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, protected veteran status, genetic information, or any other characteristic protected by federal, state or local laws. RSA will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All RSA employees are expected to support this policy and contribute to an environment of equal opportunity.

If you need a reasonable accommodation during the application process, please contact rsa.global.talent.acquisition@rsa.com. All employees must be legally authorized to work in the US. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.