We’re T2, a tea brand known for its delicious tea made with premium, sustainable ingredients. Every day, we love to excite our customers by inviting them into our world of tea, online and in our retail stores across Australia, New Zealand and Singapore.

Like our teas, our people are unique and diverse. We believe every team member brings different experience and skills to each role which is invaluable to T2. In return we provide training, incentives and encourage an inclusive culture through our policies and initiatives.

Today, we’re part of LIPTON Teas and Infusions, the world’s largest tea business. For our team, this connection opens opportunities to build global relationships, expand your career globally and participate in global programs and industry-leading initiatives.

We’re also proudly B Corp Certified, get to know more about us at: https://www.t2tea.com

Looking for a role that fills your cup? Good news, T2 Tea is looking for a Marketing Coordinator to join its passionate team.

About the role

As T2’s Copywriter, you will help shape and express the brand voice across every touchpoint — from campaigns and activations to product copy and digital content.

This role is about more than writing: you’ll generate and craft the big ideas that connect with audiences, bring creative concepts to life, and elevate the extraordinary T2 brand.

You’ll partner with designers, marketers, cross-functional colleagues in digital, product and retail along with external agencies to develop compelling copy and creative ideas that cut through, whether in a headline, manifesto, website, or packaging line.

Your day-to-day will include:

• Creative Concepting & Campaigns - Generate and craft big ideas for integrated campaigns across digital, retail, product, wholesale, social, ATL and activations— delivering copy that inspires, excites and performs.
• Product & Packaging - Write product names, packaging copy, and website descriptions (short and long form) that bring new ranges and hero products to life.
• Digital & CRM - Develop copy for websites, eDMs, landing pages, banners, and tiles that drive engagement and conversion. Partner with the SEO team to balance creativity and optimisation.
• Advertising & Media - Write headlines, scripts, and stories for paid media, advertising, and brand content. Support the social media team with engaging organic captions.
• Retail & In-Store - Create copy for VM and store environments — including graphics, signage, and digital screens — ensuring tone of voice consistency across the retail experience.
• Partnerships & Agencies - Collaborate with external agencies to ensure campaigns reflect brand tone of voice. Guide partners and internal teams on applying the brand’s copy standards.
• Wholesale & B2B - Produce collateral for wholesale partners, catalogues, training guides, and digital assets tailored to stockists and trade audiences.

About you

• 3–5 years’ experience as a creative copywriter within an established agency or in-house role.
• A strong portfolio that demonstrates conceptual thinking, campaign work, along with copy crafted for very specific usage like web, product or CRM.
• Versatility across formats — from sharp headlines to long-form storytelling.
• Ability to think strategically, write persuasively, and adapt tone to audience and channel.
• Excellent organisational skills, able to juggle multiple projects and deadlines.
• Curiosity, creativity, and a collaborative spirit

Life at T2

• Enjoy a 50% discount to spoil yourself, plus endless cups of tea.
• Get recognition and rewards.  T2 celebrates our teams contributions through our Moment Makers program, featuring exciting prizes.
• Volunteer leave day per year with a purpose aligned organisation.
• Workplace policies with impact: Gender equity policy, Equitable remuneration policy and Flexible working arrangement options, including hybrid work.
• Employee Assistance Program (EAP).
• T2 Culture Club ensures we celebrate every occasion in the calendar – bringing fun and excitement to life at T2.
• Head office located in lively Collingwood, close-by to delicious cafes and public transport (both train and tram).

About the application process

• Don’t feel like you meet every single requirement? Still apply! We’d love to receive your application if most of your experience matches and you think you’ll thrive in this role.
• All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
• T2 commit to respond to every applicant.
• No agencies please – we have this one brewing in-house.

Sounds like your cup of tea? Apply now!