Aprés Nail has innovated the nail market as the creator of Gel-X. We're launching a new brand and we're looking for our next superstar to join our team!

Instagram and Pinterest are core visual-discovery channels for both Aprés Nail and its new sister brand. This role owns Aprés Nail's Instagram and the new brand's Instagram, as well as Pinterest, ensuring each brand shows up with a distinct, cohesive point of view. The specialist will balance stewardship and continued growth of an established account with building a new audience from the ground up.

This role sits within the shared Aprés Nail social team. The Social Media Manager provides day-to-day people management and channel leadership. The marketing leads for each brand set campaign priorities, briefs, and timing; this specialist owns platform-level recommendations and execution across Instagram and Pinterest for both brands.

Key Responsibilities

• Own Aprés Nail's Instagram and the new brand's Instagram, along with Pinterest—including channel strategy, content pillars, platform best practices, posting cadence, and ongoing optimization—in partnership with the Social Media Manager, Creative team, and each brand's marketing lead.

• Own the content calendars for assigned accounts: plan, pitch, produce, schedule, and publish a consistent cadence of content tied to each brand's launch milestones, campaign priorities, and ongoing storytelling.

• Develop original, platform-native concepts and repeatable series for each brand. Adapt ideas thoughtfully where appropriate, while ensuring the new brand has a distinct voice and does not feel like an Aprés Nail spin-off.

• Grow followers, reach, engagement, and discovery across assigned accounts, with clear accountability to agreed targets for both the established Aprés Nail community and the new brand's launch and post-launch growth.

• Own timely, thoughtful community management across assigned accounts—including comments and DMs—and surface recurring questions, sentiment shifts, and audience insights by brand.

• Identify and cultivate UGC and micro-creator opportunities suited to each brand and platform's discovery mechanics, including Instagram Explore/Reels and Pinterest search.

• Partner closely with the Videographer/Editor and Creative Director to translate approved brand and campaign concepts into platform-native assets, with clear briefs, shot needs, references, and deadlines for each account.

• Film and edit nimble social content independently when speed, authenticity, or trend responsiveness calls for it.

• Track performance weekly and monthly by brand and account; translate results into clear content recommendations and adjust each calendar based on what is working.

Qualifications and Requirements

• 2–4 years managing Instagram for a consumer brand; experience managing multiple brand accounts and Pinterest is strongly preferred. Beauty, fashion, or lifestyle experience is a plus.

• A track record of both growing an established account and building an audience from a small or standing-start base.

• Sharp visual judgment, strong copy instincts, and fluency in platform-native formats, trends, and pacing.

• Exceptional organization and follow-through: you can manage multiple brand calendars, production dependencies, approvals, and publishing without details slipping.

• Working knowledge of Pinterest search, keyword, and discovery mechanics is a strong plus.

• A clear point of view and the ability to pitch ideas with a rationale—not just fill a content calendar.