Position Summary
The Senior Product Marketing Manager will own the enterprise-level strategic narrative for our portfolio of products, bringing together positioning, messaging, commercial enablement, and competitive differentiation into a cohesive, end-to-end story. This is a foundational role that will bring structure, rigor, and clear ownership to product marketing across the organization. This position plays a crucial role in bridging product development and market needs, ensuring our go-to-market strategies drive adoption, expansion, and measurable customer outcomes. The right candidate will be the connective tissue between product, sales, and marketing, ensuring our narrative is differentiated, sharp, and consistent across products, solutions, platforms and services, and that it clearly communicates the value we deliver at scale for customers. The Senior Product Marketing Manager will collaborate closely with product, growth marketing, sales, account management, and engineering to align suite-level messaging, drive successful product launches, and build the commercial toolkits and processes that enable our commercial team to win in the market. 

The Senior Product Marketing Manager is a full-time, remote, exempt position and reports to the SVP, Brand, Marketing & Communications. 

Specific Responsibilities

Positioning and Messaging

• Develop and maintain our core product narratives, value propositions, and messaging frameworks by segment, buyer persona, and use case.  

• Lead positioning across product, solution, and corporate levels, connecting individual products into a unified platform story that clearly articulates the enterprise problems we solve, and the outcomes our suite enables. 

• Translate technical capabilities into clear, executive-ready narratives that resonate across key verticals and segments, from point solution value to end-to-end workflow impact. 

• Tailor messaging by buyer types to increase velocity through the customer lifecycle. 

• Ensure positioning, and messaging align to, and amplify company value propositions and differentiation.  

• Elevate our narrative from product description to a compelling story that clarifies the “so what” and “why now”, driving the value and benefit it brings to customers. 

Product Launches

• Lead marketing for go-to-market planning for new products and major enhancements, coordinating across product, growth, and commercial to ensure it lands with impact. 

• Collaborate closely with growth marketing to set marketing strategy and readiness, surfacing audience and messaging expertise for successful execution of GTM marketing plans. 

• Co-own GTM Marketing strategy, collaborating with Growth marketing to deliver effective plans, launches, performance and outcomes. 

Commercial Enablement 

• Create, maintain, and update high-impact enablement materials that support enterprise buying committees and cross-product adoption across the customer lifecycle (e.g., pitch decks, message mapping, platform overviews, battle cards, FAQs, objection-handling guides). 

• Collaborate with product and sales enablement to deliver consistent training and enablement that empowers commercial teams to deliver value to customers and prospects. 

• Work closely with account management and customer success to capture and drive insight for a true customer feedback loop that will improve and optimize our positioning and value benefit at scale to the market.  

Competitive and Market Intelligence

• Analyze market trends, buyer behavior, and competitor positioning to validate and improve positioning strategies, messaging frameworks, and GTM motions. 

• Champion and capture the upstream insights engine: synthesize voice-of-customer, market intelligence, and win/loss inputs into clear themes and implications that sharpen positioning, improve conversion, and inform roadmap, packaging, and prioritization decisions. 

• Drive downstream activation with the commercial team: translate insights into differentiated messaging, proof points, competitive talk tracks, and sales plays that enable consistent execution in the field. 

Product Marketing Strategy

• Define and own the product marketing strategy and annual plan across the portfolio, including narrative architecture, priority audiences/use cases, and the roadmap of launches and enablement required to achieve growth targets. 

• Collaborate with cross-functional teams to define and evolve packaging strategies that align with buyer needs and business goals. 

• Influence pricing considerations by bringing market, customer and competitive insights into the conversation. 

• Collaborate with Growth marketing and product to create, maintain and update buyer personas, buying group hierarchies, and ICP’s across verticals and segments for solutions.  

• Partner with product and engineering to ensure market perspective is embedded early in the GTM strategy and motion – shaping requirements, naming, packaging, GTM, across MVP, Pilot, GA, major enhancement and releases, to ensure market-facing storytelling is understood, valued, and adopted. 

Process Building and Operational Excellence

• Establish and own the product marketing function, creating clarity, best practices, and consistency to amplify the enterprise value and drive commercial success. 

• Improve internal workflows and communications across teams, to help accelerate and scale marketing value impact to commercial success. 

• Establish, track and report product marketing KPIs that drive commercial and company objectives, with a goal to improve revenue objectives, customer lifetime value, CSAT and NPS. 

Skills

• Strong ability to flex between strategy, design and execution. 

• Superior writing and storytelling skills. 

• Strong collaboration and communication skills across all stakeholder altitudes, including leadership, lateral and downstream. 

• Builder’s mindset to bring structure to ambiguity across the marketing team and the organization, and comfort with influencing without authority. 

• Fluency with Figma, LLM and other AI tools, SalesForce, CRM systems and project management tools required.

Experience

• 6+ years of product marketing experience in B2B healthcare technology 

• Proven experience launching products, building GTM plans, and tracking outcomes. 

• Experience navigating buying cycles with multiple stakeholders. 

• Deep experience creating compelling messaging for complex, multi-product solutions targeting different personas and markets. 

• Experience in marketing to Health Plans required.

Who We Are

CAQH is the trusted data connector at the core of healthcare. For more than 25 years, we have powered the industry with the largest and most complete healthcare data foundation in the U.S., including more than 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, CAQH helps healthcare operate more efficiently, accurately, and with greater confidence.

What You Get

At CAQH, you will do meaningful work at the intersection of healthcare, data, and technology, helping solve complex problems that make the healthcare system work better. You will collaborate with experienced professionals who care deeply about accuracy, trust, and meaningful impact in a fully remote environment.

CAQH offers competitive compensation and a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage, a 401(k) with company contributions and matching, paid parental leave, tuition assistance, and generous paid time off. We are committed to investing in our people and supporting professional growth over time.

Equal Opportunity Employer

CAQH is proud to be an equal opportunity employer and is committed to fostering a workplace where all individuals are valued, respected, and empowered.

Employment decisions at CAQH are made without regard to race, color, religion, sex, national origin or ancestry, age, marital status, disability, protected veteran status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, source of income, place of residence, or any other characteristic protected by law. CAQH does not tolerate unlawful discrimination or harassment of any kind.

Applicants have rights under the Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and the Employee Polygraph Protection Act (EPPA). If you need a reasonable accommodation to apply for a posted position, please contact the CAQH People & Culture team at Careers@caqh.org or 202-517-0436.