Position: VP of Marketing – Medicare / Health Insurance
Location: Remote – United States
Compensation: Salary – Starting at $250K + Bonus
VP of Marketing – Medicare / Health Insurance
About the Role
MPA (formerly MyPlanAdvocate) is a fast-growing Medicare distribution platform serving licensed professionals, agencies, and beneficiaries nationwide. Now expanding into Life and ancillary products, with AI-driven lead scoring and real-time performance routing built in-house. The VP of Marketing owns MPA's end-to-end paid acquisition strategy and is directly accountable for the Acquire business's gross margin performance and a P&L-owning leadership role at the center of how MPA connects consumers with the right licensed professional at the right time.
Key Responsibilities
Acquisition Strategy and Channel Ownership
- Own the end-to-end strategy for all paid acquisition channels, including Paid Search, Social, Native, and Affiliate media.
- Translate company-level targets into clear channel-level goals and execution plans tied to gross margin, efficiency, volume, and quality.
- Define the role each channel plays within the portfolio and dynamically reallocate spend based on performance, demand signals, and forecast changes.
- Build and maintain a structured testing roadmap across bidding, targeting, creative, landing pages, and conversion flows.
Financial Management and Gross Margin Accountability
- Own the Acquire business P&L performance and be directly accountable for delivering the 2026 gross margin target of $5.5 million.
- Establish disciplined forecasting, pacing, and budget management processes with daily and weekly performance monitoring.
- Identify variance drivers early and implement corrective actions to protect margin and forecast integrity.
- Partner with Finance and executive leadership to align on forecasts, explain performance outcomes, and maintain tight accountability to plan.
Media Buying Excellence and Operational Execution
- Set best practices and operating standards for media buying across platforms, including campaign structure, bid management, QA, and optimization cadence.
- Ensure execution is fast, disciplined, and repeatable through documented playbooks, performance reviews, and escalation frameworks.
- Lead response plans for platform changes, attribution shifts, policy updates, or performance volatility.
- Establish a consistent weekly operating cadence for optimization reviews, performance readouts, and executive communication.
Measurement, Attribution, and Performance Analytics
- Own measurement strategy end to end, including attribution approach, conversion definitions, and reporting fidelity.
- Partner with Analytics and Technology to improve signal quality, tracking reliability, and decision-grade dashboards.
- Develop leading indicators that predict gross margin outcomes and enable proactive decision-making.
- Ensure performance narratives are clear, trusted, and actionable across stakeholders.
Affiliate Channel Ownership and Media Partnerships
- Own the affiliate channel as a media-buying function, including sourcing, onboarding, managing, and scaling affiliate traffic partners.
- Set strategy, standards, and performance expectations for affiliate media partners, including pricing models, volume pacing, quality thresholds, and margin targets.
- Establish affiliate governance frameworks covering compliance, quality control, and partner risk management.
- Maintain a clear distinction between affiliate traffic partners (media supply) and buyer-side partners, ensuring affiliate strategy supports downstream monetization and profitability.
Team Leadership and Talent Development
- Lead, coach, and develop a team of media buyers through clear goal-setting, performance management, and career development.
- Recruit and onboard additional talent as needed to support growth while continuously raising the bar on capability and execution quality.
- Build a high-accountability culture grounded in ownership, speed, and measurable outcomes.
- Model and reinforce the Raise the Bar, Always core value through leadership behavior and expectations.
Cross-Functional Leadership
- Partner closely with Account Management and Business Development to align media buying strategy with buyer demand, pricing dynamics, capacity constraints, and revenue opportunities.
- Collaborate with Product and Analytics to improve conversion flows, attribution accuracy, and signal quality that inform media allocation decisions.
- Coordinate with Finance on forecasting, budget management, pacing, and gross margin accountability.
- Work with Compliance to ensure all media buying and affiliate traffic meets regulatory, contractual, and platform standards.
- Maintain tight feedback loops with revenue teams to ensure acquisition supply aligns with buyer performance, retention outcomes, and overall company profitability.
Qualifications
Required
- 8+ years in performance marketing/media buying, including 3+ years leading channel strategy across Paid Search, Social, Native, and Affiliate.
- Direct P&L or gross margin ownership at comparable scale (multi-million dollar), with accountability for the number, not just influence over it.
- Hands-on ownership of an affiliate channel as a media-buying function: sourcing, onboarding, scaling partners, and setting pricing, quality, and governance standards.
- Strong grasp of attribution, conversion definitions, and reporting fidelity, including building leading indicators that predict margin outcomes.
- Proven people leadership: hiring, coaching, and performance-managing a media buying team.
- Cross-functional credibility with Finance, Compliance, Product, and Sales to align competing priorities.
- Experience operating in a regulated insurance environment, ideally spanning multiple product lines and regulators (e.g., CMS for Medicare, state DOI for Life/ancillary); MPA's platform now spans both.
Preferred
- Experience leading a team through platform policy or attribution shifts (e.g., iOS privacy changes, Google policy updates).
- Background in a multi-product licensed-distribution business where one acquisition engine feeds more than one regulated product line.
- Familiarity with AI-driven martech (lead scoring, real-time routing) from the marketing or product side.
Telecommuting Requirements
- Ability to keep all company-sensitive data secure.
- Required to have a dedicated work area established that is separated from other living areas and provides information privately without disruption.
- Must live in a location that can receive a high-speed internet connection or leverage an existing high-speed internet service.
What we offer!
- Medical, Dental, Vision, Life Insurance, HSA, FSA, and more.
- 401 (K) savings plan with company matching up to 3%.
- Work-Life Resources for you and your family.
- Discounts with Hotels, Rental Cars, Entertainment, Attractions, & More!
- Maternity/Paternity/Adoption paid leave.
- Company-supplied computer equipment.
Recruitment Process
We are committed to creating a fair and transparent hiring process. As part of this process, we conduct reference checks and past employment verifications for all shortlisted candidates. This helps us ensure the accuracy of information provided and gain valuable insights into your qualifications and work ethic.
We are an E-Verify Employer: To comply with federal law, we utilize the E-Verify system to verify the employment eligibility of all new hires. For more information about E-Verify, please visit the U.S. Citizenship and Immigration Services (USCIS) website: E-Verify USCIS
website: www.uscis.gov/e-verify.
EEOC Statement: MyPlanAdvocate is an equal-opportunity employer. MyPlanAdvocate prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. MyPlanAdvocate conforms to the spirit as well as to the letter of all applicable laws and regulations.