About SH/FT

Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.

The Role

As a Senior Strategist, you are the fixer for clients struggling with multi-channel orchestration and conversion. Leveraging deep expertise across email, SMS, push, web, and social, you architect audience-first strategies that drive measurable outcomes.

Working with major brands, you’ll diagnose performance gaps, map multi-touch journeys, and guide creative direction as a trusted thought partner – not a producer. You blend seasoned consulting instincts with hands-on channel knowledge to spot opportunities before they are obvious.

Proactive and results-driven, you anticipate industry shifts and challenge the status quo, consistently pushing for innovative, high-impact solutions that move beyond "business as usual.” By consistently delivering top-notch capabilities and fresh perspectives, you foster deep, long-term partnerships that keep clients coming back.

What You'll Accomplish

Cross-Channel Diagnostic & Audit

• Conduct in-depth audits of client omnichannel marketing programs, evaluating performance across email, SMS, push, in-app, web, and social
• Analyze cross-channel metrics holistically — email engagement, web conversion, paid media attribution, SMS performance, and app behavior — to identify where revenue and retention are leaking
• Synthesize findings into clear, prioritized strategic recommendations that clients can act on

Omnichannel Strategy & Journey Design

• Design multi-touch customer journey strategies across the full lifecycle: acquisition, onboarding, engagement, retention, and win-back
• Develop channel orchestration plans that define the right message, channel, timing, and audience for each stage of the customer journey
• Translate audience segmentation and behavioral data into journey logic that drives conversion and lifetime value
• Advise clients on how paid media, organic social, and owned channels should work together — from demand generation through post-acquisition nurture

Creative Strategy & Brief Development

• Lead creative briefing for cross-channel campaigns and journeys, translating strategy into clear direction on message hierarchy, call-to-action purpose, and channel-specific creative requirements
• Partner with creative teams — internal and client-side — to ensure creative executions serve the strategic intent at each journey stage
• Bring a consumer-first creative lens to B2C programs, with understanding of how tone, visual approach, and messaging vary by channel and audience

Client Advisory

• Serve as a trusted strategic advisor to your clients, operating as an embedded thought partner rather than a vendor
• Lead client-facing workshops, strategy presentations, and roadmap sessions with confidence and credibility
• Build trust with senior client stakeholders by combining rigorous analytical thinking with a practical, outcome-oriented point of view

Internal Practice Development

• Contribute to SH/FT’s omnichannel strategy practice by developing frameworks, methodologies, and POVs that can be applied across client engagements
• Mentor junior strategists and help raise the omnichannel fluency of the broader marketing strategy team

What You Bring

Experience & Expertise

• 10–15 years of experience in omnichannel or lifecycle marketing strategy, with meaningful time spent working on or with major consumer brands
• Demonstrated experience designing and advising on multi-channel marketing strategies that span email, SMS, push notifications, in-app messaging, web personalization, and social — with a strong grasp of how paid media connects to the owned channel ecosystem
• Background that includes B2C or consumer-facing programs at recognizable scale — experience with brands in healthcare, financial services, retail, entertainment, or similar consumer verticals is highly valued
• Experience gained within a consulting or agency environment at some point in your career, with the ability to manage multiple client contexts simultaneously
• Familiarity with leading marketing automation and CRM platforms (SFMC, Braze, Iterable, or similar); you don’t need to build in them yourself, but you need to understand what they can and can’t do

Skills & Capabilities

• Strong cross-channel diagnostic skills: the ability to look at a client’s metrics across channels and tell a coherent story about what’s working, what’s broken, and what to prioritize
• Journey design fluency: experience mapping customer lifecycles and translating audience insights into multi-touch orchestration logic
• Creative brief writing and the ability to translate strategy into actionable creative direction across channels
• Analytical enough to interrogate performance data and build recommendations from it; not required to be a data scientist, but must be comfortable synthesizing insights from dashboards, attribution models, and funnel metrics
• Confident, polished communicator who can present complex strategy to senior client stakeholders and facilitate alignment across cross-functional teams

Mindset

• Operates as a trusted advisor, embedded in client problems
• Equally comfortable at the strategic altitude of a multi-year roadmap and in the detail of a specific journey stage or channel brief
• Intellectually curious about how consumer behavior, technology, and creative intersect — and how they’re evolving
• Proactive about bringing a point of view, even when clients haven’t fully formed the question yet
• Collaborative by nature, with the self-awareness to know when to lead and when to listen

What We Offer

●        Competitive compensation aligned with your experience and impact

●        Remote flexibility

●        Collaborative culture that values diverse perspectives and innovative thinking

●        Work that makes a measurable difference for your clients

Why SH/FT:

SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world's most recognized brands. At SH/FT you'll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy.

Comp & Benefits

The salary range for this role is $140,000 to $160,000 USD. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities.

In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.

We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Candidates must have current US or Canada work authorization. For US candidates, this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.

No relocation assistance can be offered at this time.

All inquiries are held in strict confidence.