About Tapi

Tapi is a high-growth SaaS company revolutionising property maintenance with innovative software solutions. With a strong presence in New Zealand and Australia, we help property managers streamline their operations through seamless automation and smart integrations.

We built an engine. Now we need someone to drive it.

Tapi is a fast-growing property management software company on a mission to be the operating system that coordinates the care of every home. We operate across Australia, New Zealand, and we're pushing into UK/Europe.

Marketing at Tapi is a growth engine - not a service desk. We move fast, use data to make decisions, and ship things that work. But here's what actually drives us: we don't chase wins. We build the systems that make wins repeatable. Anyone can have a good month. We're building a machine that compounds.

The channel is validated. The system is built. Now we need someone to own it, scale it, and make it even better.

This isn't a "manage the agency" role. This is a "you are the engine" role.

You'll report directly to the Head of Marketing and work closely with sales and customer success to make sure what we're building in marketing actually moves the business forward.

What you'll actually be doing

Running paid media across our market segments

Meta, Google Ads, LinkedIn. Day-to-day campaign management, audience testing, creative briefing, budget pacing, and weekly optimisation. You watch the numbers daily and you act on what they tell you - without waiting to be told.

Building and owning marketing automation

HubSpot is your home base. You'll build workflows, email sequences, lead scoring, and enrichment pipelines that make the sales team's life easier and capture demand faster. You love a well-built workflow almost as much as a well-performing ad.

Running experiments and growth initiatives

Warm outbound, CRO on landing pages, new channel tests. You treat marketing like a system - find the constraint, design the test, measure the result, iterate. Repeat forever.

The stack

Meta Ads, Google Ads, LinkedIn Ads, HubSpot, Clay, PostHog, Webflow, Linear. You don't need to know all of them - but you need to be the kind of person who picks up a new tool on a Tuesday and is dangerous with it by Thursday.

AI tools aren't optional here. They're how we move at the speed we move.

You're probably right for this if...

• You've run paid campaigns and you know what good looks like - and more importantly, what bad looks like
• You make ten decisions a day without needing someone to sign off on each one
• You find broken processes offensive and fix them before being asked
• You're commercially wired - you think in pipeline and revenue, not clicks and impressions
• You use AI tools to do in two hours what used to take two days

You're probably not right for this if...

• You need a detailed brief to feel comfortable starting
• You prefer deep specialisation in one narrow channel
• You treat automation and AI as optional extras

What we offer

• A validated channel with real budget and strong performance economics - you're inheriting something that works
• Direct access to Leadership - no layers, no bureaucracy
• A team that ships things and moves fast