About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. At ThoughtSpot, we’re a curious, data-driven team on a mission to make the world more fact-driven—building products that make answering complex data questions as natural as having a conversation.

The Role

As the Senior Integrated Campaign Manager, you will play a pivotal role in driving the strategy, development, and execution of integrated, global marketing campaigns. Targeted at Data & Business leaders and practitioners, your work will drive market awareness, accelerate new logo acquisition, and foster growth within our existing customer base.

A core focus of this role will be taking full strategic ownership of ThoughtSpot’s Global Webinar & Digital Event Program. Webinars are a flagship channel for us—you will transform our digital event strategy into a high-converting engine for thought leadership, pipeline generation, and customer engagement.

This is a highly cross-functional role requiring close collaboration with Product Marketing, Demand Generation, Content, Field Marketing, Web, and Sales to build cohesive, high-impact campaign journeys.

What You’ll Do

🎯 Flagship Webinar Program Ownership

• End-to-End Strategy & Production: Lead the overall strategy, production, promotion, and execution of our global webinar and digital event pipeline—from initial concept and speaker onboarding through to post-event follow-up. Key responsibilities include:

• Demand Generation & Registrations: Driving high registrant conversion rates through targeted promotion.
• Email Marketing Optimization: Crafting and refining high-converting email strategy and cadence for pre- and post-webinar engagement.
• Cross-Channel Activation: Partnering closely with the social media team to maximize event reach and organic/paid promotion.
• Always-On On-Demand Strategy: Building and scaling a sustainable, always-on content engine for past webinars to continually generate pipeline long after the live broadcast ends.

• Format Innovation: Experiment with diverse event formats (e.g., live product demos, executive roundtables, practitioner workshops, interactive panel discussions) to drive high engagement across all stages of the buyer journey.
• Content Repurposing & Activation: Partner with content and social teams to maximize the ROI of every webinar by repurposing live sessions into snackable videos, blog posts, and multi-channel campaign assets.

🚀 Integrated Campaign Strategy & Execution

• Global Campaign Delivery: Drive multi-channel global campaigns targeting Data and Business leaders to build brand authority and generate qualified demand.
• Field Enablement & Campaign Packaging: Partner closely with Field Marketing teams by packaging integrated campaign frameworks, toolkits, and messaging designed to fuel local execution, Account-Based Marketing (ABM) programs, and vertical-specific initiatives.
• Content Creation & Campaign Toolkits: Develop reusable core campaign assets, high-converting email copy, landing page messaging, and content kits that empower field, digital, and regional teams to easily roll out global campaigns at scale.
  
  

📊 Optimization & Performance Analytics

• Performance Reporting: Define critical success metrics, partnering with Marketing Operations to track, report, and forecast campaign effectiveness, funnel metrics, and overall ROI.
• Data-Driven Optimization: Continually analyze campaign and webinar performance (e.g., registrant-to-attendee conversion, pipeline influence) to refine future strategies.
• Experimentation: Continuously test new channels, digital tools, copy, and promotional strategies to innovate and scale our integrated marketing reach.
  
  
  What You Bring

• 4–6 years of experience in integrated marketing, campaign management, or demand generation within high-growth B2B SaaS or data tech environments.
• Proven track record running webinar or digital event programs that consistently generate engaged audiences, high conversion rates, and measurable sales pipeline.
• "CMO of your campaign" mindset: A strategic, analytical, and proactive leader who excels at planning, risk mitigation, and driving alignment across matrixed teams.
• Strong content & messaging skills: A passion for copywriting, content creation, and translating complex business goals into compelling campaign stories.
• Analytical proficiency: Skilled at measuring multi-channel campaign metrics, analyzing conversion funnels, and managing budgets effectively.
  
  
  #LI-Hybrid

#LI-BN1

Hybrid Work at ThoughtSpot

Spotters are expected in-office 3 days per week to experience the energy of their local office. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.

At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.

Mandatory and Required Skills for All ThoughtSpot Roles

Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:

• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
• Write effective prompts to get the most accurate and creative results from AI tools.

Spotters are expected to exemplify these key traits and AI Mindset:

• Curiosity in exploring new AI tools
• Adaptability to quickly learn and implement new, emerging AI technologies
• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.

AI Mindset for All Spotters

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.

All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

ThoughtSpot for All

At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.

What Makes ThoughtSpot a Great Place to Work?

ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.