Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. 

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart. 

About the Role

As the Senior Brand Marketing Specialist, you will be responsible for enhancing brand awareness and engagement across multiple platforms. You will collaborate closely with internal teams and external partners to drive impactful campaigns that align with overall brand goals. This role combines PR, partnerships, influencer marketing, and social media marketing to support the growth of the H&L brands. 

What You'll Do:

Influencer Marketing:

• Lead the execution of influencer marketing campaigns, from planning to optimization.
• Source, brief, and manage influencer partnerships across Instagram, TikTok, YouTube, and emerging platforms.
• Negotiate cost-effective contracts and build long-term relationships with top-tier influencers and talent agencies to maximize ROI.
• Process influencer payments and request purchase orders (POs) from finance, collaborating with the accounting team to ensure timely, accurate, and efficient payment processing.

Social Media Marketing:

• Develop and execute social media strategies tailored to each platform and brand goals.
• Manage the social media calendar, including copywriting, content scheduling, and approval workflows.
• Track campaign performance, analyzing metrics to optimize social media strategies and report on results.
• Stay updated on platform trends and emerging features to keep campaigns innovative and relevant.
• Manage day-to-day operations of brand channels (Instagram, TikTok, YouTube, Facebook, etc.) with platform-optimized content.

Brand Marketing: (PR, Partnerships, Campaigns)

• Manage cross-channel marketing campaigns to ensure brand messages are consistent across advertising, CRM, DTC, and social media platforms.
• Identify and engage with potential partners, including experts and B2B entities, to enhance brand awareness.
• Collaborate with the Marketing Director to align PR strategies with brand objectives.
• Measure and report on the effectiveness of PR initiatives and partnerships, adjusting strategies as needed.

Who You Are:

• With at least 3 years of experience, ideally within an e-commerce or agency environment.
• Proven success in executing multi-channel campaigns, including PR, partnerships, and influencer marketing.
• Able to manage large-scale campaigns from high-level planning down to detailed audience engagement.
• Deep understanding of US consumer culture, trends, and the Home & Living landscape.
• Detail-oriented with experience in contract negotiation, influencer payments, and budget tracking (POs).
• Well-versed in social media management tools and native platform features.
• A proactive team player who stays ahead of trends and translates them into actionable brand strategies.

We are seeking for people who:

• Are owners. 
• Are continually raising the bar.  
• Are sincerely open-minded, and are willing to examine their strongest convictions with humility. 
• Nurture and embrace differing perspectives to make better decisions. 

What's in it for you?

• A supportive, diverse and global team with a growth mindset.
• A scaling company with great industry professionals.
• A flexible (hybrid) working environment.
• Great opportunities to get involved with exciting projects.

If you are ready to join our fast-paced company, apply now!

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.