Video Ad Scriptwriter

About Excel™

Ranked 6X by Inc. 5000 as one of the fastest-growing companies in America, Excel™ specializes in digital advertising and performance marketing, playing a pivotal role in connecting consumers with insurance brands, at scale. We partner with large strategic brands such as insurance carriers, brokers, and agencies, supplying them with high quality prospects looking for their services. This involves owning and operating top-rated insurance websites that we promote via paid search marketing driving the highest-intent consumers looking to acquire an insurance plan to meet their needs.

  • Our Vision: Buying great insurance should be simple. 

  • Our Mission: Helping insurance brands acquire the right customers at scale.

  • Our Values: Honesty, Passion, Intelligence, Innovation, Realness, Impactful, Proactive, Digital-First.

Our team

At Excel™ we believe remote working is an important way to enable people to achieve their best work while maximizing time efficiency and personal freedom.  Our culture is based on team-based performance that is highly aligned but loosely coupled, extreme ownership, growth mindset, curiosity, personal accountability, and we flourish because of the creativity and input from our team members. As an agile and innovative company, we are always looking for our next high performer to help transform the future!

Job description

  • We are seeking a talented and passionate Copywriter with a focus on developing compelling digital video assets. This role requires a creative thinker with a keen understanding of direct response digital marketing and lead generation. The ideal candidate will have 2-3 years of experience in crafting messaging for social media and native campaigns, from the ad to the landing page level. They will be responsible for producing innovative messaging for social media, video, native, and search campaigns. A strong grasp of key performance metrics and the ability to experiment and optimize ad assets is essential.

Key responsibilities

  • Develop engaging video concepts and scripts to drive consumer engagement

  • Create compelling ad copy for social media, video, and search campaigns.

  • Craft messaging that resonates across various platforms, including social media, display, and native campaigns.

  • Monitor and analyze key performance metrics to improve ad effectiveness.

  • Conduct experimentation to review and optimize ad performance.

  • Stay up to date with industry trends and best practices in video advertising and social media marketing.

Qualifications

  • 2-3 years of experience in copywriting, specifically for video assets, digital marketing, and direct response products.

  • Proven experience in crafting effective messaging for video and social media campaigns.

  • Strong understanding of key metrics that drive ad performance and the ability to analyze and act on data.

  • Excellent written and verbal communication skills.

  • Ability to work collaboratively in a fast-paced, dynamic environment.

  • Proficiency in using modern marketing tools and software.

  • Strong attention to detail and organizational skills.

  • Creative thinker with the ability to develop innovative ad concepts.

Reporting relationships
  • Reports to: VP of Media Intelligence
  • Direct reports: None at this time
Compensation mix

  • Fixed base salary

  • Variable performance bonus

  • Long term value through Incentive Units

  • $1,000 Learning Allowance

  • Company-sponsored benefits

Benefits

  • Health insurance

  • Dental insurance

  • Vision insurance

  • Life insurance

  • Short term disability insurance

  • Long term disability insurance

  • 401(k) plan

  • Flexible schedule
  • Paid time off
  • Parental leave
Perks

  • Holidays, vacation, and personal paid time-off

  • Work-life flexible while committed to growth

  • The entire company is remote/work from home

  • Company provided computer hardware/software

  • Unlimited growth and development opportunities

Next steps

If you are interested in this opportunity, want to grow with a company that is invested in you and the future, apply now to be considered for this position! It is highly recommended you read our culture memo at https://excelimpact.com/culture before applying to ensure you could be a good cultural fit.

The pay range for this role is:

70,000 - 100,000 USD per year (Remote - United States)

Growth

Remote (United States)

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