About Fabric

Fabric is a health tech company that powers healthcare providers to move faster, work smarter, and deliver better care through its care enablement system. The team obsesses over every patient and provider interaction, seeking to create efficiency by saving seconds at every step in a care journey. These compound time savings enable more and more human care.

The company offers three solutions: In-Person Care Suite, Virtual Care Suite, and Engagement Suite. Leveraging conversational AI and intelligent adaptive interviews, Fabric unifies virtual and in-person care across intake, triage, routing, and treatment while automating workflows for staff. Built by a team of physicians and clinical informaticists, Fabric protocols uphold excellence in care quality while offering omnichannel access for patients. The results enable clinicians to work 2-10 times faster (dependent on setting), decrease call center volume by 30%, decrease emergency room-to-discharge times by 20 minutes, and increase utilization of unfilled visit blocks. 

Some of Fabric’s customers include Luminis Health, OSF HealthCare, MUSC Health, and Intermountain. Fabric is backed by General Catalyst, Thrive Capital, GV (Google Ventures), Salesforce Ventures, Vast Ventures, BoxGroup, and Atento Capital, raising $60 Million in the company’s recent series A. 

About the role

It is an exciting time for the Fabric Team.  The company has a broad product portfolio that builds an end-to-end care experience that benefits patients and providers, with more under development.  We are looking for a purpose-driven, ambitious, and performance-oriented Senior Product Marketing Manager to help us fulfill our mission to power boundless care through seamless, intuitive experiences.  

Serving within the marketing team and working in partnership with product management, this role will have specific responsibility for developing the value story behind products and features that we bring to market. Experience working across multiple product offerings within health technology is invaluable.

What you'll do

• Messaging and positioning: crafting the story that ties our products and features together in a way that appeals to our target audiences and differentiates us in the market
• Audience and persona segmentation: building insights that help us understand the psychographic and demographic traits of our key target customers so that we can build solutions and marketing they value
• Go-to-market strategies and campaigns: Owning plans that will help us bring features to market, working in collaboration with growth marketing, customer-facing teams, and product management to drive business goals
• Customer insights tracking: Sharing back key customer feedback from beta programs, customer conversations, social channels, and case studies
• Competitor tracking: understanding what others in our space are doing, and who we’re up against in the company intelligence market
• Help launch consumer-focused marketing initiative targeting our enterprise customers’ opted-in patients and platform users

Qualifications

• Experience working in a B2B2C, regulated health environment. 
• Experience working with consumer-based and enterprise software products
• Significant, demonstrably strong marketing experience (5+ years).
• Expertise in building launch plans, case studies, and working with growth marketing to launch and grow product utilization
• Experience working cross-functionally with an ability to mobilize different teams to ensure campaigns are fully integrated and promoted across channels.
• Experience tracking acquisition and utilization performance and optimizing strategies for success
• Excellent copywriting skills, and an eye for visual flair.
• A passion for building a better healthcare experience for patients and providers
• Being able to work independently with minimal guidance. 
• Go-getter attitude with a metric-driven approach. Self-motivated, an optimist; someone who thrives in a dynamic environment where there’s freedom to build something new and implement new strategies, processes, and collaborations across teams. 
• Strong attention to detail and organization skills.
• Strong written and oral communication skills