Farlinium is a business‑first consultancy founded in 2016 and is 100% remote. Farlinium provides software solutions, managed services, and consulting to a wide range of organizations. Our core competency is big data and text analytics in the Customer Experience (CX) and Business Intelligence (BI) spaces.  We partner with Fortune 500 clients to transform customer and employee feedback into actionable insights. With capabilities spanning cloud-based BI, text analytics, data streaming, and managed services, Farlinium delivers CX and analytics solutions including strategy, implementation, custom integrations, and ongoing optimization.  We are recognized as one of Inc.’s Best Workplaces for 2025 for our supportive, performance-oriented culture, Farlinium ranks among the top firms nationwide with a 92% employee engagement score and zero disengaged employees.

Position Overview

As Fractional CMO at Farlinium, you’ll be the hands-on growth driver and brand architect for Farlinium, using your B2B marketing expertise to amplify our presence in the CX analytics and experience management market. The focus is not just on vision, but execution — moving from strategy into measurable impact with quarterly scope reviews to align with business needs.

• Location: 100% Remote with some required travel to customers and shows
• Engagement Type: Independent Contractor / Fractional CMO / Part-Time (approx. 10–20 hours/month; flexible)
• Reports To: CEO / Founder (Farzad Aref)

Key Responsibilities

Strategic Positioning & Messaging

• Craft and refine a differentiated brand narrative aligned to Farlinium’s core strengths: XM strategy, analytics, and enterprise consulting.
• Position Farlinium as a thought leader across CX, Customer Journey, and Experience Intelligence.

Demand Generation & Go-to-Market

• Orchestrate targeted demand-generating initiatives—content marketing, ABM, digital campaigns, industry events, and partner marketing via Qualtrics ecosystem.
• Optimize funnel performance and lead conversion from MQL to SQL, in HubSpot.

Marketing Operations & Vendor Management

• Advise agencies, content creators, and analytics vendors.
• Define marketing KPIs and dashboard reporting to track funnel metrics and ROI, in HubSpot.

Sales & Partner Alignment

• Partner with sales leadership and Qualtrics team.
• Guide sales enablement collateral: case studies, pitch decks, competitive messaging, and partner co‑marketing assets.

Analytics & Data Insights

• Establish or improve marketing analytics and performance dashboards.
• Leverage data to allocate budget and adjust tactics in real-time.

Qualifications

We are looking for a seasoned, experienced marketing leader who is also willing to be hands-on in setting up the foundational marketing infrastructure. The ideal candidate can architect the strategy and guide execution, while delegating the tactical work to internal team members who need clear direction and mentorship.

• 10–15 years of B2B marketing experience, including 5+ years in a senior leadership role, preferably in technology-enabled services firms.
• Must have built and executed a marketing strategy for a services-only business (consulting, managed services, analytics, etc.—not product-led or SaaS companies).
• Experience sourcing pipeline and driving deals via co-selling or GTM partnerships with major tech platforms (e.g., Qualtrics, Salesforce, AWS, Microsoft, etc.).
• Ability to define demand gen and lead attribution metrics specific to a services business model, and to help establish a rational marketing budget from scratch.
• Proven track record building scalable marketing infrastructure in early-to-mid stage firms.
• Deep expertise in digital marketing technologies (CRM, ABM platform HubSpot, SEO/SEM, content, paid media).
• Strong ability to translate business strategy into measurable campaigns.
• Excellent written and verbal communication, cross-functional collaboration, and leadership.
• Do you live/work in a time zone that is only 1 hour less than ET?

Engagement Details

• Time commitment: ~10–20 hours per month; flexible with business rhythm.
• Initial contract: 6‑month term; potential for extension based on performance and business outcomes.
• Compensation: Competitive monthly retainer or hourly fee model.
• Remote-first culture with collaborative team interactions across consulting and delivery teams.