About Farm & Forge Club

The Farm & Forge Club is a brand new sports complex located in College Grove, TN (south of Nashville). A 65,000 square foot building with six indoor tennis courts opened in November 2025 and two equally sized buildings are under construction and will open in mid-2026: one for Human Performance (including strength & conditioning, recovery and physical therapy.), and another building with an additional six indoor tennis courts and space for schooling. Farm & Forge will also include a full-size football field, 18 outdoor hard tennis courts and six outdoor clay tennis courts. 

Key aspects of Farm & Forge’s operation include:

• Youth academy: high-performance academy model for youth to focus on a sport (i.e. tennis, track, etc.) while attending school (on-site with teachers) and receive strength & conditioning training.
• Youth activities: after school programs, summer camps, etc.
• Adult memberships: including access to state-of-the-art facilities, coaching, and training
• On-site events including tournaments, court and field rentals, and community activities. 

Farm & Forge’s mission is to teach people how to do hard things well, together. Its vision is to set a new standard for developing capable, grounded people through challenge, character and community.

Role Overview

We’re hiring a Senior Marketing Manager who will be our first in-house marketing lead. Someone who can blend creativity with strategy, set the tone for our brand voice, and build a marketing engine that brings new families and members into the club. This role is ideal for a marketer who loves being both the architect and the builder, can build systems from the ground up, and is comfortable translating high-level strategy into day-to-day execution.

This role will help drive growth for our full-time academy of competitive athletes from across the world in a variety of sports, and also grow our general community membership base. With big ambitions over the next few years, we’re building a brand and experience that stands out in the U.S. sports and wellness landscape, and we’re looking for someone who knows how to make noise in all the right ways. 

*Please note - this is an in-person role that will be required to work on site in College Grove, TN.

What You’ll Do

• Own the marketing strategy for Farm and Forge across youth tennis, adult memberships, performance programs, coaching, and new sports as we launch them
• Centralize and guide internal stakeholder perspectives to ensure our brand identity and voice are clear, consistent, and instantly recognizable
• Lead implementation of our established brand system across all channels, programs, and touchpoints. 
• Develop annual and quarterly marketing plans tied directly to membership growth and lead generation
• Lead and mentor a full-time content creator, guiding content strategy, storytelling, and brand consistency
• Build and manage email marketing including newsletters, nurture sequences, member journeys, and announcements
• Define paid media goals and oversee execution, including Meta ads, Google Ads, and retargeting
• Develop and manage social media strategy with strong storytelling, clear themes, and intentional cadence
• Create digital and print assets like membership guides, schedules, flyers, signage, pitch decks, and more
• Select and collaborate with PR partners on press releases, gaining earned media coverage within set guidelines, and serving as internal point of contact. 
• Own the marketing strategy for the Farm and Forge podcast including episode themes, guest planning, and repurposing clips
• Oversee website updates and redesign in partnership with external vendors
• Manage relationships with outside vendors including designers, developers, printers, ad partners, photographers, and videographers
• Partner with leadership on sponsorship strategy and support sponsorship materials, pitches, and activation plans
• Track and analyze marketing metrics, create simple dashboards, and identify high-ROI opportunities
• Build local relationships with community organizations, schools, and nonprofits to support outreach and membership goals.
• Support the design and implementation of a consistent customer journey for new members from awareness to onboarding
• Work closely with the leadership team including the GM and Office of the President to support program launches and club initiatives
• Establish and manage the annual marketing budget and guide leadership on where best to invest

What You Bring

• 5+ years of marketing experience with a blend of strategy and hands-on execution
• A scrappy, entrepreneurial spirit: organized, curious, resourceful, and excited about building things from the ground up
• Ability to work on-site in College Grove, TN. Flexible to limited travel for events or tournaments.
• Experience building or owning a brand (even better if you’ve done it in a fast-growing org)
• A collaborative, high-energy mindset; comfortable working on-site and embedded in the action
• Strong digital skills: email marketing, paid ads, social campaigns, segmentation, analytics
• Strong writing and verbal skills with the ability to craft clear, fun, and engaging messaging
• Experience creating or overseeing asset design, with working knowledge of design tools
• Experience managing or mentoring internal and external creative talent
• Ability to lead website refresh projects or collaborate closely with web vendors
• Podcast creation experience is a plus
• Experience in sports, fitness, youth programming, or community-based orgs is a plus

Benefits

Farm and Forge offers comprehensive benefits that support our team's health and wellbeing. These include:

• Medical Insurance 
• Dental Insurance
• Vision Insurance
• Company-sponsored Life and AD&D Insurance 
• Flexible Paid Time Off
• 401(k) Plan with Company Match
• Ongoing Training and Development
• Team Outings