About Farm & Forge Club

The Farm & Forge Club is a brand new sports complex located in College Grove, TN (south of Nashville). A 65,000 square foot building with six indoor tennis courts opened in November 2025 and two equally sized buildings are under construction and will open in mid-2026: one for Human Performance (including strength & conditioning, recovery and physical therapy.), and another building with an additional six indoor tennis courts and space for schooling. Farm & Forge will also include a full-size football field, 18 outdoor hard tennis courts and six outdoor clay tennis courts. 

Key aspects of Farm & Forge’s operation include:

• Youth academy: high-performance academy model for youth to focus on a sport (i.e. tennis, track, etc.) while attending school (on-site with teachers) and receive strength & conditioning training.
• Youth activities: after school programs, summer camps, etc.
• Adult memberships: including access to state-of-the-art facilities, coaching, and training 
• On-site events including tournaments, court and field rentals, and community activities. 

Farm & Forge is on a mission to teach people how to do hard things well, together. We have a vision of setting a new standard for developing capable, grounded people through challenge, character and community. Please visit https://farmandforgeclub.com/ to learn more.

About the role

The General Manager / Chief Operating Officer (GM/COO) is the senior operational leader of Farm & Forge Club, accountable for translating vision into execution across people, programs, facilities, and financial performance. This role owns day-to-day operations and long-range operational strategy, ensuring the club runs with excellence, discipline, and scalability.

This is a hands-on, outcomes-driven leadership role for a highly analytical operator with a consulting mindset, strong financial acumen, and the ability to lead complex, cross-functional teams. The ideal candidate brings deep business and operations expertise combined with a meaningful background in sports, athletics, or performance environments. The GM/COO partners closely with the Office of the President as a strategic thought partner, operator, and trusted executor.

What you'll do

Operational Ownership and Strategic Leadership

• Own all operational decision-making and outcomes across the club, including tennis, Human Performance, education, facilities, and events.
• Serve as a trusted strategic partner and sounding board to the President.
• Help translate long-term vision into near-term operational priorities and execution plans.
• Proactively surface risks, tradeoffs, and opportunities, presenting clear options with pros and cons.
• Execute decisively once direction is set, acting as an enthusiastic supporter of key decisions.

• Lead, coach, and develop Executive Directors across Tennis, Human Performance, Facilities, and Education; ensure seamless coordination across departments to deliver a unified club experience.
• Build a high-performance, accountable culture with clear expectations, standards of performance, and feedback mechanisms.
• Oversee workforce planning, staffing models, scheduling, and performance management.
• Partner with the Office of the President on senior-level people decisions including compensation, development, performance, and disciplinary actions.

Facility Operations and Program Execution

• Build systems and feedback loops that deliver an exceptional parent, athlete, and member experience at scale.
• Be the ‘face’ of Farm and Forge, representing the club in the community and at events.
• Oversee the nuts and bolts of facility management, including:
• • Scheduling and space optimization across courts, classrooms, fitness spaces, and fields
  • Tournament and event operations
  • Building operations, maintenance, safety protocols, and vendor management
• Establish and continuously improve operational playbooks, SOPs, and escalation protocols to ensure consistency, safety, and professionalism.
• Ensure all programs meet or exceed local, state, and federal compliance requirements.

Financial Ownership and Business Performance

• Own operational financial performance in partnership with the Office of the President, including:
• • Budgeting, forecasting, and variance analysis
  • Department-level P&L visibility
  • Expense discipline and resource allocation
• Define, track, and operationalize KPIs across departments.
• Establish clear, decision-oriented financial and operational reporting for leadership and governance.
• Ensure contracts, vendor agreements, and major expenses align with financial and strategic priorities.
• Lead and/or significantly influence pricing strategy across programs, memberships, camps, tournaments, and education offerings.
• Apply structured problem-solving and data analysis to improve enrollment, utilization, and retention.
• Collaborate on go-to-market strategies, partnerships, and community engagement initiatives; bring prior experience shaping or advising pricing and marketing strategies for sports organizations, schools, clubs, or analogous service-based businesses.
• Support capital planning and investment decisions, including facility improvements, technology investments, and program expansion.

Systems, Process Improvement, and Technology

• Apply a consulting-style approach to diagnosing operational inefficiencies, automate workflows and deploy scalable solutions.
• Ensure operational systems and tools (scheduling, member management, finance, HR, communications) are optimized and consistently adopted.
• Bring strong fluency in AI and emerging technologies, with the ability to:
• • Identify opportunities to automate workflows
  • Improve forecasting, scheduling, and decision-making
  • Enhance the member and staff experience

Qualifications

The GM/COO is a business-first operator with an appreciation for sports and performance culture. They bring the rigor of consulting, the decisiveness of an operator, and the empathy of a leader who understands athletes, families, and educators. This role is ideal for someone who wants to build, scale, and refine a high-impact organization at the intersection of business excellence and human performance.

Required

• 10+ years of progressive leadership experience in operations, consulting, or complex service-based organizations.
• Demonstrated success managing multi-department operations, large teams, and significant budgets.
• Strong financial acumen, including P&L management, KPI design, budgeting, and capital planning.
• Innovative, systems-oriented thinker who proactively identifies opportunities to modernize and scale through technology, including hands-on experience implementing AI-enabled tools.
• Flexible schedule, including the ability to be in attendance for key events that may occur during evenings or weekends. 
• Proven ability to lead cross-functionally across operations, finance, marketing, technology, and people.
• Structured problem-solver at both strategic and tactical levels. 
• High level of comfort with data, systems, and technology.
• Experience operating in fast-growing, dynamic environments.
• Strong executive presence, judgment, and communication skills.

Preferred

• Background in sports, athletics, performance training, or elite team environments.
• Experience with pricing and marketing strategy for clubs, schools, or membership-based organizations.
• Former athlete, coach, or operator in competitive sports environments.
• Experience overseeing tournaments, camps, or large-scale events.
• Familiarity with club management platforms (e.g., Club Automation or similar).
  
  

Benefits

Farm and Forge offers comprehensive benefits that support our team's health and wellbeing. These include:

• Medical Insurance 
• Dental Insurance
• Vision Insurance
• Company-sponsored Life and AD&D Insurance 
• Flexible Paid Time Off
• 401(k) Plan with Company Match
• Ongoing Training and Development
• Team Outings