About Fellers, LLC

Since 1986, Fellers has been a reliable source of sign and graphics films, color change vinyls, and supplies for printers, sign makers, and installers across the U.S.  In 2021 Fellers was purchased by APG, a San Francisco based Private Equity firm.   Since this time, Fellers has invested heavily in their business and has expanded into new growth segments including automotive window tint, paint protection film, printing and finishing equipment, tools, and film-cutting software. Fellers is the trusted leader in delivering speed, service, and selection to our customers.  This is backed by a national network of warehouses, stocked with industry leading brands and a competitive proprietary branded product offering.  Additionally, Fellers has a dedicated sales team which is supported by best-in-class customer service and technical support professionals to deliver superior service. 

About the role

The Business Development Manager (BDM) is responsible for driving growth of the Sign and Graphics product segment within an assigned territory. This role is focused on business expansion, with an emphasis on acquiring new customers and increasing sales of existing accounts. The key objective is to grow sales of proprietary brand products across the segment. The BDM serves as a subject matter expert in the Sign and Graphics category and plays a critical role in identifying, qualifying, and converting new business opportunities. In addition to owning the Sign and Graphics portfolio, the BDM collaborates with Automotive BDM’s to support growth initiatives across the Automotive division.

What you'll do

• Execute a disciplined business development strategy aligned with company goals, with full ownership from prospecting through close and post-sale follow-up.
• Leverage a mix of field visits and strategic phone outreach to drive sales growth, prioritize high-value opportunities, and optimize territory coverage.
• Consistently apply the Fellers Sales System, including effective time and travel management, structured sales calls, accurate use of Salesforce, and timely reporting.
• Develop and utilize product expertise in sign and graphic films to deliver impactful presentations and in-person demos to sign shops, printers, and key stakeholders.
• Identify new customer opportunities through cold calling, networking, referrals, and industry events, while actively nurturing leads through the sales funnel.
• Develop tailored sales presentations and proposals that clearly communicate product value and differentiation.
• Maintain a sharp focus on profitability by effectively managing pricing and margin strategies to ensure sustainable customer growth.
• Analyze sales data regularly to identify trends, evaluate performance, and uncover growth opportunities within the territory.
• Collaborate with the Automotive team by identifying potential cross-division opportunities and engaging the appropriate BDM for support.
• Represent the company at regional and national trade shows as needed to increase visibility and drive new business.
• Build and maintain strong, trust-based relationships with customers, vendors, and internal teams to support long-term growth and customer satisfaction.
• Negotiate and close deals with a focus on creating mutually beneficial outcomes and long-term account value.
• Coordinate with Sales, Marketing, Training, and other departments to ensure a cohesive and professional customer experience.

Qualifications

• High school degree or equivalent is required.
• 5+ years of experience in a business development or related sales role.
• Proven track record of successful new business development.
• Sign and Graphics Industry experience preferred, but not required.
• Proficient with Microsoft Office Suite.
• Experience with Salesforce a plus.
• Proficiency with CRM systems required.

Required Skills/Abilities

• Must physically live within assigned geography (GA & FL)
• Must be a self-starter, enthusiastic, driven & self-motivated.
• Excellent communication skills (interpersonal, verbal and written).
• Strong relationship builder.
• Ability to multi-task, work remotely and independently.
• Ability to manage time efficiently.
• Proficiency with using a PC and with Microsoft Windows based programs.

Physical Requirements

• Ability for overnight travel by plane and/or car required, up to 80%.
• Prolonged periods of sitting at a desk and working on a computer.