Sales Manager, SDR Team

About Fello:

Fello is a profitable, hyper-growth, VC-backed B2B SaaS startup on a mission to empower businesses with data-driven intelligence. Our AI-powered marketing automation platform helps businesses optimize engagement, make smarter decisions, and stay ahead in a competitive market.

With massive growth potential and a track record of success, we’re just getting started. If you’re passionate about innovation and want to be part of an industry-defining team, Fello is the place to be.

About You:

We're seeking an experienced SDR Manager to lead and scale our Sales Development Representative team. You'll be responsible for building a world-class outbound sales engine that leverages AI tools and modern sales methodologies to generate a qualified pipeline for our Account Executive team. This is a hands-on leadership role where you'll drive both strategy and execution in a fast-paced, results-driven environment.

You Will:

Team Leadership & Development

  • Build, lead, and mentor a team of SDRs focused on outbound prospecting
  • Recruit, onboard, and develop top SDR talent with a focus on career progression
  • Conduct regular 1:1s, performance reviews, and skills development sessions
  • Create a culture of continuous learning and achievement within the team

Pipeline Generation & Strategy

  • Develop and execute comprehensive outbound strategies across multiple channels (email, social media, phone, video)
  • Implement and optimize AI-powered prospecting tools and workflows
  • Collaborate with Marketing to ensure alignment on target accounts and messaging
  • Segment outreach based on ideal customer profiles (ICPs)

Performance Management & Optimization

  • Set and track KPIs including outbound activities, meetings booked, meetings held, and conversion rates
  • Analyze performance data to identify trends, bottlenecks, and optimization opportunities
  • Implement sales processes and playbooks that drive consistent results
  • Ensure CRM hygiene and accurate reporting across all activities

Cross-Functional Collaboration

  • Partner closely with Account Executives to ensure smooth handoffs and feedback loops
  • Work with Revenue Operations to optimize tech stack and reporting
  • Coordinate with Marketing on lead scoring, content creation, and campaign alignment

Success Metrics:

  • Primary: Number of qualified meetings booked for Account Executives
  • Secondary: ARR closed from SDR-generated pipeline
  • Team Development: SDR ramp time, quota attainment, and promotion rates
  • Efficiency: Cost per meeting, conversion rates by channel

You Have:

Experience & Background

  • 3+ years of experience managing SDR/BDR teams at B2B SaaS companies
  • 2+ years of individual contributor experience in sales development or inside sales
  • Proven track record of consistently exceeding pipeline generation targets
  • Experience with AI-powered sales tools and modern sales technology stack
  • Residential real estate industry experience is a plus

Skills & Competencies

  • Strong leadership and people management skills with ability to motivate and develop talent
  • Deep understanding of outbound sales methodologies and best practices
  • Proficiency with CRM systems (HubSpot is a plus) and sales engagement platforms
  • Data-driven mindset with strong analytical and reporting capabilities
  • Excellent communication and presentation skills

Technical Knowledge

  • Experience with AI prospecting tools
  • Understanding of email deliverability, LinkedIn automation, and multi-channel sequencing
  • Familiarity with sales intelligence platforms and data enrichment tools

Our Benefits:

  • Competitive Compensation: Attractive salary and benefits package.
  • Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance.
  • Professional Growth: Opportunities for career advancement and professional development.
  • Health & Wellness: Comprehensive health, dental, and vision insurance plans.
  • Paid Time Off: Generous PTO and paid holidays to recharge and relax.
  • Collaborative Culture: A supportive team environment that values innovation and collaboration.
  • Equity Options: Opportunity to own a part of Fello and share in our success.
  • Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.

Sales

Remote (United States)

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