About Fold

Fold makes it easy to earn, buy, sell, and live off of Bitcoin. Fold takes established consumer financial products and optimizes them for a Bitcoin future. Fold also offers an FDIC-insured checking account, a Bitcoin exchange and wallet, thousands of merchant offers, and more. In 2020 we partnered with Visa to launch the first ever bitcoin-rewards debit card, we recently announced a bitcoin-rewards credit card, and we continue to launch new products at regular intervals. In February, 2025, Fold became the first publicly listed bitcoin financial services company. We’re growing like crazy with a passionate and loyal community.

About the Role

Fold is building a category-defining Bitcoin personal finance platform—and you’ll shape how the world understands and adopts it. As our Product Marketing Manager, you’ll own the positioning, messaging, and go-to-market strategy for Fold’s expanding product suite: Debit Card, Bitcoin Gift Card, Credit Card, Bitcoin Exchange, and more.

This role is equal parts strategic storyteller, audience researcher, GTM architect, and cross-functional quarterback. You’ll define how our products are packaged and delivered to the market, grounded in user insights, competitive differentiation, and strong internal alignment.

You’ll work across Product, Growth, Design, Business Development, and Customer Support to launch new products, sharpen adoption of existing ones, and ensure that Fold’s value propositions are clear, compelling, and trusted.

What You Will Do

• Develop and execute go-to-market strategies for new product launches and feature enhancements—from concept through campaign execution
• Define and validate product positioning and messaging across different segments, products, and use cases
• Conduct customer interviews, focus groups, surveys, and behavioral research to uncover user needs, objections, and motivations
• Analyze market and competitor trends across fintech, crypto, neobanks, and rewards ecosystems to inform differentiation, pricing, and product strategy
• Collaborate with Product and Growth Marketing to embed messaging into onboarding, email, push, in-app, and paid campaigns
• Create sales and BD enablement materials including one-pagers, pitch decks, battlecards, talk tracks, and internal FAQs
• Partner with Product and Design on naming, onboarding UX, and product narratives
• Work closely with Brand and Support to ensure messaging consistency and clarity across all customer touchpoints
• Develop landing pages and content briefs; partner with Design and Webflow contractors to iterate and test messaging
• Measure and report on campaign and launch performance; optimize based on usage, conversion, and retention metrics
• Maintain a centralized PMM playbook: segmentation docs, positioning frameworks, launch briefs, messaging architecture

Who You Are

• 7–10 years of product marketing experience, ideally in fintech, crypto, or consumer financial products
• Proven expertise in go-to-market strategy, positioning, messaging, and sales enablement
• Demonstrated ability to synthesize customer insights, behavioral data, and market research into clear, actionable strategies
• Strong background in competitive analysis, pricing strategy, and product differentiation
• Exceptional communicator—able to distill complex technical concepts into clear, compelling narratives for both internal stakeholders and customer-facing channels
• Skilled in customer research methodologies: user interviews, surveys, focus groups, and behavioral segmentation
• Experienced in managing cross-functional launches and driving alignment across Product, Design, Growth Marketing, BD, and Support
• Data-informed mindset—comfortable with product analytics, A/B testing, and iterating based on engagement and adoption metrics
• Familiar with tools like Iterable, PostHog, Webflow, Omni, or able to ramp quickly
• Based in the United States and able to operate autonomously in a remote-first environment

Even Better If...

• You have an MBA or advanced degree in marketing, business, or strategy
• You’ve worked in the Bitcoin ecosystem or crypto-financial infrastructure
• You have experience launching products in regulated categories like banking, payments, or insurance
• You’re fluent in sales enablement tools and frameworks, and have built internal playbooks to support go-to-market
• You’ve led or supported landing page development, tested messaging variations, and partnered closely with design teams on creative execution
• You have a strong creative sensibility and can write or brief high-impact product storytelling
• You've built PMM systems from scratch and thrive in early-stage, resource-constrained environments
• You're passionate about helping more people access and benefit from Bitcoin through simple, rewarding product experiences

Candidates interested in this opportunity must have permanent legal authorization to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship, including student visas, is not available for this position.

Fold is an equal opportunity employer. We don’t discriminate against applicants for any reason.

What You'll Love About Us 

Fold operates in the fast-growing, early stage industry that is Bitcoin. Our products and our mission are direct extensions of the financial freedom that Bitcoin represents. In addition to being part of a mission that matters, we offer incredible benefits, including:

• We’re a highly collaborative, fully remote team
• Flexible work schedule, including flexible time off
• Competitive salary
• Equity package
• 401k with employer match up to 3%
• Yearly vacation stipend
• Comprehensive health, vision and dental insurance, including HSA and FSA accounts
• Paid parental leave
• Regular in-person team meetups to socialize and co-work
• New to Bitcoin? We offer all our new hires a “starter pack” to get you up to speed, including learning materials about Bitcoin and your own hardware wallet.
• And much, much more!
• Download our app to get to know our product and follow us on X for all the latest happenings!

Please note: At this time we only accept applicants within the United States.