Content & Communications Manager

About Alpha USA

Alpha USA exists to equip and serve the Church in its mission to help people discover and develop a relationship with Jesus. Every staff member at Alpha plays a critical role in advancing this mission, contributing to a culture of prayer, hospitality, evangelism, and innovation.

PURPOSE OF ROLE, SPECIFIC RESPONSIBILITIES (INCLUDED BUT NOT LIMITED TO): 

We're looking for someone who thinks in stories and executes in strategy, a rare combination of creative instinct and editorial discipline who can own Alpha USA's content and communications lane from concept to published. 

The Content & Communications Manager leads the strategy, production, and channel ownership of Alpha USA's brand storytelling and external communications. This isn't a role for someone who waits for a brief. This role is perfect for someone who writes the brief, then executes it.

You'll work closely with the Senior Director of Communications & Marketing and collaborate across the growth marketing, creative, and experiential teams to ensure Alpha's voice is consistent, compelling, and built to move people.

Content Strategy & Editorial Direction

• Own and maintain Alpha USA's editorial calendar across channels — blog, email, social, and long-form content
• Set the content strategy for key campaigns and audiences, thinking audience-first before deciding on format or channel
• Develop and steward Alpha USA's brand voice, ensuring consistency across every piece of content the team produces
• Commission, brief, and edit content produced by team members, freelancers, and ministry partners

Copywriting & Storytelling

• Write and edit across formats: email campaigns, blog posts, landing page copy, social captions, scripts, and long-form storytelling
• Interview staff, church leaders, and Alpha participants to surface stories that bring the mission to life
• Adapt Alpha Global creative assets and messaging for the US context — contextualizing, not recreating
• Develop compelling narratives for lead gen campaigns in partnership with the Marketing and Campaign Manager

Channel Ownership

• Oversee the Alpha USA blog — editorial standards, publishing cadence, and SEO alignment
• Own external email communications beyond campaigns (newsletters, updates, thought leadership sends)
• Collaborate with the Social Media Coordinator on content planning, ensuring brand voice consistency across organic channels
• With the direction of the Senior Director of Marketing and Communications, serve as the content and comms lead for organizational moments (ex: product launches, The Alpha Conference, key announcements)

Team Leadership & Cross-functional Collaboration

• Set strategy, provide direction and create content and communications to be used across the organization
• Partner with the Lead Designer to ensure creative and copy work in alignment
• Work with ministry teams (Envision, Generations, Equip) to understand audience needs and translate them into content that serves organizational goals 
• Bring an audience-first perspective into cross-functional planning conversations before tactics are decided

ESSENTIAL SKILLS, EXPERIENCE AND EDUCATION:

• 5+ years in content strategy, communications, or brand storytelling — ideally in a nonprofit, ministry, or mission-driven organization
• Exceptional writer across formats: you can write a punchy social caption and a 1,200-word narrative piece, and they both sound like the same brand
• Demonstrated experience building or stewarding a content strategy, not just executing one someone else designed
• Comfort with photo and video concepts — you don't need to shoot everything, but you can direct creative and brief a freelancer well
• Familiarity with HubSpot or similar marketing automation platforms; you understand how content feeds a nurture sequence
• Experience working across teams — you can translate ministry goals into marketing strategy without losing either

Nice to Have

• Experience in a faith-based or church-adjacent organization
• Background in or exposure to Catholic audiences or multicultural ministry contexts
• Basic Adobe Creative Suite or Canva familiarity — enough to give informed creative direction
• Experience managing or developing an early-career team member

DESIRABLE CHARACTERISTICS:

• Mission-driven and people centered, with a genuine desire to enable others through technology.
• Clear, steady leader who brings calm, structure, and focus in complex or ambiguous situations.
• High ownership mindset, taking responsibility from idea through execution and follow-through.
• A builder’s instinct—energized by imagining what Alpha’s technology could become, not only maintaining what it already is.
• Embodies Alpha culture (prayer, invitation, hospitality, generosity).
• Adheres to Alpha Staff Operating Values.
• Able to navigate tensions between agility and governance–able to create clear, simple pathways for teams adopting new tools, etc. Without compromising data or security. 

COMPETENCIES & ATTRIBUTES 

• Embodies Alpha DNA (prayer, invitation, hospitality, etc.) 
• Adheres to Alpha Staff Operating Values (see attached) 
• Ability to oversee a growing network of churches and partnerships 
• Ability to Cast Vision in a Compelling Way 
• Motivational Leadership 
• Collaboration / Teamwork 
• Drive for Results (see Organizational Goals) 
• Problem Solving and Innovation