Senior Media Buyer
PLEASE NOTE THIS ROLE IS FOR OVERSEAS APPLICATION, NON -U.S. ONLY. NO DOMESTIC (U.S.) APPLICATIONS WILL BE CONSIDERED.
About the role:
Senior Media Buyer in the User Acquisition team, reporting to the Director of User Acquisition. Meta is our biggest acquisition channel, with a seven-figure monthly budget.
We are growing the UA team and adding a media buyer who will lead a project we care about a lot: building the best buying automation in the industry. We want the machine to handle the whole routine, pacing, scaling, kills, alerts, reporting, so the team's time goes to tests and growth. Meta first; the same approach then extends to our other channels.
You will buy on Meta alongside the team, and on top of that you own the automation roadmap. You map the routine, decide what to automate next, write the spec, and an engineer builds it. You test what comes back on the live account, accept it or send it back, and keep the logic current when the market or the offer changes. As the routine moves to the machine, you and the team put that time into experiments: new structures, audiences, offers, landing pages, creative angles.
What You'll Be Responsible For:
- Buy on Meta as part of the team: run your share of campaigns against ROI and spend targets.
- Lead the automation project: budget pacing, scaling and kill rules, alerts, reporting. Turn each piece of the routine into a clear spec for the engineer, test the result, and flag it when a rule breaks.
- Help the team adopt the tools: show how they work, take their feedback, improve them.
- Run a steady pipeline of tests: campaign structure, bidding, audiences, offers, landing pages. Set them up so the result is readable, and tell a real effect from noise.
- Answer day-to-day data questions yourself in Mixpanel and with AI tools, and work with our analytics team on deeper research.
- Keep tracking healthy: pixel, CAPI, event setup, attribution, and how Meta numbers match our internal data.
What You'll Need To Have:
- 4+ years of hands-on Meta buying with large budgets (ideally $500K+/month), subscription or DTC e-commerce.
- You have taken a buying account from manual to automated before, and you can show what was built and what it replaced. You know what is possible with the Marketing API, rules engines (Meta rules, Revealbot, Madgicx), scripts and AI agents. Coding is not required: you write specs an engineer can build from without guessing.
- Comfortable with Mixpanel or similar product analytics and with spreadsheets. You use AI tools (ChatGPT, Claude or similar) every day for analysis and routine tasks.
- You think in ROI, CPA and LTV, and you can explain why a number moved.
- Fluent English. Russian is a strong plus.
- Nice to have: experience with other channels (TikTok, Snapchat, AppLovin, Google), landing page and funnel A/B testing, launching new markets, reading a script (Python, JS) and seeing what it does
What We'll Love About You
- You like running your own project: give you a goal, and you come back with a plan, results and the next ideas.
- You bring your own ideas every week, without waiting for a task.
- When you see the same task done by hand twice, you start thinking about how to automate it.
What You'll Love About Us
- Competitive base compensation
- Bonus program
- Paid Time Off and Work From Home
- A fun, creative and energetic work environment
About Scentbird
Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.
About the Brands:
- Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
- Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to.
- Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard.
- Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you.
- Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.
- Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience.
Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.
13 Marketing
Remote (Outside the U.S.)
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