Communications Manager

About The Alpine Club of Canada

The ACC is a not-for-profit organization established in 1906 that has grown to include 33 backcountry huts and 25 volunteer-run sections across the country. We also organize seasonal programs, such as our annual General Mountaineering Camp, as well as Shadow Lake Lodge and our hostel in Canmore. We have a rich history in Canadian Mountaineering and a dynamic team at the office to manage our diverse portfolios.

Position Overview

The Communications Manager plays a key role in shaping and delivering the ACC’s messaging across digital, print, and media platforms. This position supports member engagement, promotes ACC programs and initiatives, and ensures consistent and compelling communication aligned with the Club’s mission and values. It bridges teams, breaks down silos, and makes sure communications align with the real work happening on the ground — building trust and pride in the community.

Key Responsibilities

Communications plan

• Develop and implement a communications plan to underpin the ACC’s strategic priorities.

• Ensure clear, timely, and engaging communication with ACC members and volunteers

• Supervise communications staff (Content Producer and Publications, Brand, & Design Lead), manage workload distribution, and delegate tasks based on skills and expertise.

• Collaborate with other departments (Member Services, Adventures, Facilities) to align messaging and support initiatives.

• Develop and monitor the Communications department's financial budget.

Content collection and management

• Develop and manage the content calendar, including deadlines for social media, web, email, and publications.

• Collect and manage content (from departments and other content creators) for newsletters, social media, website, and blog.

• Organize and support departments in creating regular email newsletters and digital assets.

• Oversee the production of ACC publications (the Gazette, Hut Brochure, Annual Report).

• Coordinate photography, video, and graphic design assets for campaigns.

• Create reports to monitor performance of communication initiatives. 

Digital communications

• Maintain and update the ACC website and social media channels.

• Monitor analytics and engagement metrics to optimize content strategy.

• Support email marketing campaigns and member communications.

Brand and messaging

• Ensure consistency in tone, style, and branding across all communications.

• Support the implementation of brand guidelines and visual identity.

• Collaborate with staff and volunteers to align messaging across departments and sections.

Event and program promotion

• Develop promotional materials for ACC events, programs, and initiatives.

• Coordinate communication timelines and outreach strategies.

• Support local sections with communication tools and templates.

Qualifications

Preferred

• Degree or diploma in Communications, Public Relations, Marketing, Journalism or a related field, or equivalent experience
• 5+ years in communications or marketing, including at least 2 years supervising staff
• Experience building and delivering a strategic communications plan
• Experience managing a department or program budget
• Excellent writing and editing skills (portfolio required)
• Hands-on experience with website content management systems, social media platforms and email marketing tools
• Comfortable with analytics and with reporting on communications performance
• Experience producing print and digital publications from concept to delivery
• Strong project management skills, with a track record of meeting deadlines across multiple teams

Assets

• Nonprofit, membership or volunteer-based organization experience
• Brand guideline or visual identity rollout experience
• Design, photo or video skills (Adobe Creative Suite, Canva)
• Passion for mountain culture, outdoor recreation or conservation
• French language skills

The Alpine Club of Canada is an inclusive and equal opportunity employer. All applicants will be considered for employment without attention to age, colour, race, gender, ancestry, ethnic origin, disability, or sexual orientation. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, hr@alpineclubofcanada.ca.

Prior to receiving an offer of employment, the successful candidate will be required to submit copies of all required certifications and documentation, including a. criminal records check. The Alpine Club of Canada wishes to express our appreciation to all applicants for their interest and effort to in applying for this position.  However, only those candidates selected for interviews will be contacted.