amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. 

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. 

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. 

the job:

as a Brand Marketing Intern, you will support the development of go-to-market strategy and execution for upcoming product launches and key brand initiatives. this role is designed to give hands-on experience across both strategy and execution, allowing you to contribute meaningfully to how campaigns are built and brought to life. you’ll partner closely with the Brand Marketing Manager and cross-functional teams to help shape positioning, organize campaign assets, and build tools that drive alignment across the business. this is an ideal role for someone who is both analytical and creative, with a passion for brand building, storytelling, and turning insights into action.

location: brooklyn, ny (onsite 3 days a week. must have the right to live and work in the US)
hourly rate: $17 per hour
hours: 40 hours per week
duration: 6 months

start date: May, 26th 2026

what you'll do:

GTM strategy & positioning

• build a competitive landscape + positioning snapshot (key players, claims, messaging, GTM rollout across social, digital, and in-store)
• identify whitespace opportunities and potential messaging territories to inform how products show up in market
• support the development of insight-driven narratives that feed into the broader campaign strategy, leveraging data and insights platforms to inform strategy.

toolkit development & execution

• support the development of go-to-market (GTM) toolkits in partnership with the Brand Marketing Manager
• organize campaign messaging, assets, and key information into clear, actionable formats for cross-functional teams
• assist in building GTM activation plans to ensure consistency across channels and teams

must haves:

• strong interest in brand marketing, hair or beauty products
• analytical mindset with ability to synthesize insights into clear takeaways
• strong organizational and project management skills
• excellent communication and presentation skills
• proficiency in building decks and working in PowerPoint
• highly collaborative with a proactive, can-do attitude
• passion for storytelling, branding, and creative problem solving

ready to apply?

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!